Marketing Consultant, Digital Health Marketing - Toronto, Canada - Manulife
Description
We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world.
From our environmental initiatives to our community investments, we lead with values throughout our business.To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive.
Discover how you can grow your career, make impact and drive real change with our Winning Team today.Working Arrangement
Hybrid
We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world.
From our environmental initiatives to our community investments, we lead with values throughout our business.To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive.
Discover how you can grow your career, make impact, and drive real change with our Winning Team today.Job summary:
The Group Benefits Marketing team delivers innovative digital marketing focusing on health and wellness benefits and experiences that help our customers live better, healthier lives, and build strong organizations.
Reporting to the Director, Health Marketing & Strategic Partnerships the _Marketing Consultant, Digital Health Marketing & Sales Enablement _will develop marketing collateral and campaigns for our stakeholders, support marketing operational efficiencies, and execute on digital marketing strategies that effectively engage our members and sponsors.
Key responsibilities:
- assist in the implementation of marketing strategies and programs in collaboration with our internal business partners
- write, edit, and generate high-quality digital content for internal and external clients
- design, develop, and deliver digital marketing campaigns
- deliver against new and existing marketing campaigns, while ensuring alignment with specific business critical metrics
- collaborate with stakeholders to measure campaigns and report on program effectiveness
- ensure marketing materials support and align with business and the overall health marketing brand
- day-to-day management of the Seismic enablement tool, including overall governance, driving internal adoption, onboarding new users, crafting and updating customizable templates, conducting training sessions (when required), and monitoring and delivering reporting
Key attributes for success:
- execution-focused within a fast-paced environment
- strong project management skills with the ability to lead and implement initiatives
- possess an analytical mind that can measure and optimize the performance of marketing campaigns using data and insights
- familiar with the latest digital marketing trends and technologies, such as AI tools
- positive relationship management skills at all levels of the organization
- self-starter, motivated, and critical thinker
Qualifications:
- university or college study in marketing, communications, media, or related field of study
- 5 years of experience in marketing, with at least 2 years of experience in digital marketing
- proficient in Microsoft Office suite of programs (PowerPoint, Word, Excel, and Teams)
- experience with marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics)
- excellent analytical skills with the ability to measure and optimize the performance of marketing campaigns using data and insights
- process-oriented and meticulous person who takes pride in delivering high-quality work
- solutions-focused person who can identify and implement improvements to existing processes
- French is an asset
- Expert practitioner of agile marketing
What can we offer you?
- competitive compensation
- Retirement Savings Accounts, including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account)
- Manulife Share Ownership Program with employer matching
- financial support for ongoing training, learning, and education
- flexible work policies and strong work-life balance
LI-hyb
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better.
With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States.
We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and tMore jobs from Manulife
-
Avp, IT Audit Services
Toronto, Canada - 2 weeks ago
-
Client Relations Administrator
Montréal, Canada - 1 week ago
-
Full-Stack Software Engineer
Waterloo, Canada - 3 weeks ago
-
Operations Project Lead
Waterloo, Canada - 3 weeks ago
-
Business Development Manager
Vancouver, Canada - 2 weeks ago
-
Director, Engineering
Waterloo, Canada - 2 days ago