Associate Manager, Customer Promotions Tests - Toronto, Canada - CT Corporation

CT Corporation
CT Corporation
Verified Company
Toronto, Canada

1 month ago

Sophia Lee

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Sophia Lee

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Description

What you'll do

  • Leveraging Customer Data + Environics Data + Geo Data to create test scenarios to optimize flyer reach and depth
  • Lead the print flyer depth optimization initiative.
  • A nalyzing large sets of data to identify opportunities, crafting a cohesive story from the data and providing recommendations for testing
  • Partner with experimentation team to gain actionable insights and a pply learnings to future tests that get greater in scope
  • Evolve the print with digital distribution equation for all banners through a test & learn leveraging One Customer data and analytics to identify drivers allowing shift of volumes/tactics both physical and digital channels by region, season, etc...
  • Collaborate with Digital team to create the most effective digital campaign for print with digital tests
  • Facilitate and maintain regular checkins with internal partners to provide update on testing program and results
  • Participate and share ideas in brainstorming sessions
  • Act as change/innovation agent. Challenge the status quo, and evolve team process into what works best for all

What you bring

  • Strong business acumen with 46 years of experience in a merchandising/analytical/consulting role, with proven delivery of results. Previous experience with Marketing, Loyalty, or Promotional Planning an asset
  • Engineering, Business or Financial degree
  • Strong analytical thinking, with the ability to use data to make informed decision
  • Consumer and customer focus
  • Background making decisions based on consumer insights and data analysis
  • Successful experience working with cross functional team
  • Strong drive for collaboration and alignment in a team atmosphere;
  • Superb consultative and influencing skills and proven ability to adjust communication style and approach based on the audience

Hybrid
We value flexibility.

We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes.

Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

LI-SH1


About Us
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.

We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.

As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees.

Join us in helping to make life in Canada better through living and working our Core Values:

we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility.

It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.


Our Commitment to Diversity, Inclusion and Belonging


We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do.

We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.

We are united in our purpose of being here to help make life in Canada better.

**Accommodations
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