Communication and Public Relations Lead - Toronto, Canada - Eataly North America

Eataly North America

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description
Eataly is the world's largest artisanal Italian food and beverage marketplace Eataly is not a chain; each Eataly is different, with its own character and own theme - but all with the same aim

for our guests to:

EAT authentic Italian food at our restaurants, cafés and togo counters
SHOP a selection of highquality Italian, local and homemade products
LEARN through our classes and our team's product knowledge

The Communication and Public Relations Associate is responsible for all media and industry relations and for cultivating and upholding positive media coverage.

The Communications and Public Relations Associate creates, organizes, and executes an Eataly store's internal and external public relations strategies with the goal of acquiring more advanced recognition in the market, promoting products, and establishing leadership throughout the food industry.

Reports to the Assistant Marketing Manager.

Establishes processes and calendars for creating a steady volume media coverage to promote Eataly happenings and events, experts, restaurants, products and services, in conjunction with Eataly's PR agency
Maintains relationships with media and influencer contacts within the food industry
Works together with the Corporate office on the media buy strategy for the store
Collaborates with the Education and Events team to execute instore public and private events, including all press and social media coverage leading up to, during and following the events
Produces all storerelated social media content with the goal of growing followers and engagement; creates copy and images, manages a weekly editorial and engagement strategy
Manages weekly newsletters for the store, including copywriting and distribution
Writes and updates articles for
Fields all charity and donation requests, and facilitates contributions
Furnishes all products for TV appearances and photo shoots
Works together with the instore marketing team on creating and executing a Community relations strategy, partnering with offices, associations and other local organizations
Supports the Assistant Marketing Manager on all communicationsrelated initiatives
Performs other duties as required or assigned
Availability to work onsite with a flexible schedule sometimes including evening and weekends

Qualifications

Bachelor's Degree
2+ years of progressively more responsible Communications, PR and Social Media experience
Knowledge of contacts in the local food industry
Experience with and knowledge of the paid media landscape and local influencers
Advanced understanding of social media platforms
Excellent verbal communication skills and professional writing skills
Ability to participate in events and happenings in the food industry and to create contacts
Ability to work independently and in teams
Fluency in Italian language preferred

Additional Information
Benefits and Perks