Email Marketing Manager - Toronto, Canada - MASS (Marketing Automation Service and Support)
Description
What you will do:
- Conduct indepth research to identify new market opportunities and consumer preferences to support campaign creations
- Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
- Design specialized campaigns for specifically targeted contacts
- Market research to identify new campaign opportunities
- Test every campaign's success
- Develop and present executivelevel reports on a monthly basis
- Develop a lead generation strategy
- Generate innovative ideas to promote our brand and our products
- Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
- Ensure brand alignment to increase brand awareness and equity
What you will need:
- Proficient in using marketing automation technology
- Knowledge of the latest digital marketing trends
- Indepth knowledge of CRM and Marketing Automation tools
- Handson experience with marketing software and analytic tools such as Google Analytics, Tableau, Eloqua, Hubspot, WebTrends, etc.
- Sense of ownership and pride in your performance and its impact on the company's success
- Critical thinking and problemsolving skills
- Strategic thinker with great analytical skills
- Expertise in developing and maintaining engagement roadmaps based on results
- Expertise with pivoting deliverables based on business needs
- Strong client stakeholder and executive stakeholder management skills
- Exceptional interpersonal skills and ability to work well in crossfunctional teams
- Outstanding organizational and time management skills
What can you expect:
- Clients rank in Fortune's list of the World's Most Admired Companies
- Wide range of client brands
- A peoplefirst culture that values diversity, equity, and inclusion
- An opportunity to work with highly supportive teams
- The ability to work from wherever you're most effective, fully remote, Eastern Standard Time.
- A personalized Growth Plan with dedicated time for career development
- A competitive benefits package including medical, dental, vision
- Annual week of rest between Christmas and New Years
- Twiceayear company offsite packed with learning and FUN
- Team Building Events
- A strong company vision, with clear values and goals, regular sixweek updates with
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