Coordinateur marketing et communication/Marketing - Yukon, Canada - Commissionaires

Description

Reporting directly to the Chief Executive Officer the Marketing and Digital Communications Coordinator is responsible for developing content and executing CVIY's communications strategy including digital marketing, social media, web site support, google analytics, "traditional media" (i

e:
print/other), photography, videography and branding initiatives.

In addition, a firm understanding of the national federation's business and brand strategy is critical to success in the role.

The Marketing and Communications Coordinator positively reinforces the professional image and reputation of CVIY through their contributions in developing customer-focused digital communications material and delivering relevant content for key internal and external PR and communications activities for digital and conventional channels and platforms, as well as to achieve goals for brand recognition.

Execute communications and marketing initiatives to build brand recognition and awareness and to drive increased revenue through current and prospective customers
Produce effective messaging with key stakeholders for public relations and branding
Grow social media presence through content development creation, measure web analytics and credibility and maintain company profiles on various social media platforms
Liaise with Commissionaires national office (CNO) to ensure CVIY market interests are represented, and appropriate resources are developed
Monitor security and community news and partake in relevant social discussions about our company, competitors, and industry
Directly support CVIY departments with significant support for recruiting team members via marketing and communications

Prepare proactive media stories and draft media materials
Organizing media events and maintaining relationships with external agencies that may be involved
Elevate CVIY's interests for website content – collaborate with national office
Develop a social media calendar and manage dynamic content across key channels (Facebook, Twitter, LinkedIn, Instagram, Google, and YouTube)
Initiate the design and production of printed materials, signage (e.g. Live video monitoring) presentations, and other communication tools
Coordinate and distribute a company newsletter, media releases, and other publications
Remain current on local, national, and international news related to security services, best practices and emerging technology that will "add value" to the security services of CVIY clients
Know the competition and strive to position Commissionaires as the preferred security solutions company
Develop professional and credible marketing and sales materials for general use in attracting potential clients
Conduct regular SEO audits and implement relevant industry keywords to optimize website content, alongside running targeted Google Ads campaigns tailored to the various lines of business within the company, ensuring maximum online visibility and lead generation
1-2 year Diploma in a related field
~ Graphic design and proficiency with Adobe creative
~ Successful track record as a Marketing communications specialist with of one year of related experience
~ Excellent interpersonal, written and oral communication skills
Proficient with Microsoft Office suite (i.e. Outlook, Word, Excel and PowerPoint) and a wide range of media formats and design software technologies, including Adobe Creative Suite (Illustrator, InDesign, Bridge, Premiere Pro, Photoshop)

Proficient in web design and building landing pages, utilizing platforms such as WordPress, Wix, or Squarespace, to enhance digital marketing efforts and optimize user engagement.

Advanced knowledge of visual design, digital updates, digital asset management, content management and cloud storage.
Excellent analytical skills and advanced understanding of SEO, Google Analytics, Facebook analytics, etc.
Group-life Insurance and Long-term Disability
Health & Dental and Vision coverage
Commissionaires Victoria, the Islands, and Yukon proudly celebrates diversity through an inclusive work environment, and welcomes applications from candidates of all backgrounds