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    Associate Director - Prince Edward Island, Canada - Omnicom Health Group

    Omnicom Health Group
    Omnicom Health Group Prince Edward Island, Canada

    3 weeks ago

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    Description
    We're a full-service agency dedicated to patients and marketing health brands.

    Our purpose is to make patients better—better communicators with their doctors, better managers of their treatments, and better advocates for their health.

    There's a real sense of community and chemistry here.

    From new hire happy hours to seasonal events like our summer party, we're a group that knows how to work hard and have fun.

    The VP, Associate Director, Experience Planning, as part of our Emerging Digital Group (EDG), partners with our healthcare clients to design modern, unified experiences for HCPs and consumers, predominantly in digital.

    Our Experience Planning (XP) group is growing team of digital-first experts who sit at the intersection of strategy, creative, and technology to deliver audience-centric experiences through the right channels, tactics, and partners.

    Our Experience Planners are anchored by tech trends, audience digital habits, digital platform knowledge & best practices, creative technology, CX, and purposeful innovation.

    In addition to a background in digital strategy (or a related role), our VP, Associate Director, Experience Planning will need to have a keen interest in emerging technologies like AI and XR.

    Together with other members of the Experience Planning team, they'll help us chart the future of healthcare marketing and get other teams and our clients excited about it
    The VP, Associate Director, Experience Planning position reports into the VP, Director of Experience Planning.

    Digital/Engagement strategy :
    Lead the development of channel strategies and tactical plans that meet our clients' business goals, in partnership with brand strategy and creative teams
    Lead the development of omnichannel strategies that integrate customer journey mapping, personalization, and data analytics to deliver a seamless and engaging customer experience across all touchpoints
    Work alongside senior account, creative, and brand strategy teams to steer the direction of our work from an XP perspective -and provide ongoing guidance and insight to clients about the best courses of action

    Tease out the real why behind our clients challenges and guide the team in ideating initiatives that break through barriers and deliver on the key brands priorities in impactful and novel ways.


    Innovation :

    Engage with emerging technologies and channels (AI, XR/immersive content, voice/audio tech, etc.) Provide guidance on digital marketing trends, best practices, inspiration and proactive POVs on emerging channels or technologies to our clients and our agency.

    Contribute to building out partnerships, cross-brand resources, and processes that allow clients and teams to get up to speed on digital trends/innovation and move quicker on digital opportunities
    Advanced-level thinking as a digital strategist with 8+ years of experience
    A solid, varied foundation in digital with fluency across CRM, web, mobile, OLA, and SEO/SEM
    Proven ability to guide connected and personalized omnichannel marketing strategies (eg creating omnichannel experience maps, digital ecosystems, and journeys)
    Experience creating dynamic and compelling presentations that deliver digital strategy and new thinking into a clear story, across the agency as well as with clients
    The ability to turn data points into insights that lead to actionable recommendations
    Fluency in digital and social analytics capabilities so that you can partner with our analytics team to set and evaluate KPIs
    Fascination with the everchanging digital space - you don't mind getting your hands dirty to experiment with new apps and technologies
    Strong self-direction, motivation, and organization

    Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs.



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