Marketing Operations Specialist - Toronto, Canada - Thentia

Thentia

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Thentia

Thentia is a fast-growing, venture capital-backed software as a service (SaaS) company that is emerging as a world leader in government technology with a platform that is transforming and modernizing how regulatory organizations are conducting business.

As a company of builders, thinkers, and owners, Thentia gives employees the opportunity to create amazing solutions, showcase their talents, and benefit from our shared success as we scale up in the U.S., Canadian, and global markets.

Our solutions directly impact public trust and regulatory integrity, helping regulators and agencies meet 21st century standards by leveraging predictive analytics, Big Data, AI, and other innovative capabilities.

Internally, our culture fosters collaboration, inclusivity, intellectual curiosity, and professional development. We lead by our values of customer focus, integrity, accountability, adaptability, achievement, purpose, teamwork, and authoritativeness.

About The Role

Responsibilities:

Lead Management & CRM Hygiene

Manage inbound leads by validating data, associating them with existing or new account records, and ensuring timely assignment of qualified leads and tasks to the appropriate sales representatives to drive exponential growth in

MQL:
SQL conversion metrics.

Perform regular maintenance on the MQL database, disqualifying outdated or invalid records, qualifying historical data, and accurately assigning them to corresponding account records.
Create targeted segmentation/call lists through analysis of lead/contact activity to facilitate ongoing, effective outreach to marketing engaged leads.
Continuously analyze accounts and contacts to pinpoint warm prospects and prime targets for marketing campaigns, offering essential support to our initiatives.
Manage list uploads by meticulously cleaning up, manually crossreferencing against the database to identify new entries, validating data quality, and executing completion actions for score and member campaign statuses.
Deliver consistent updates on MQL and SQL numbers, ensuring transparent and informed insights.

Campaign Execution, Optimization & Analysis

Manage campaign setup by creating and organizing campaigns in Pardot. Ensure proper status assignment and seamless mapping of automation rules around forms, events, and programs to the respective campaigns to drive campaign performance.
Develop, implement, and oversee audience segmentation, encompassing lifecycle stages and personas for effective targeting and engagement.
Construct nurture strategy workflows/sequences in Pardot and Additionally, oversee and conduct thorough testing of workflow functionality.
Monitor, analyze, and report campaign results and return on investment (ROI).

Qualifications:

Bachelor's degree required
57 years' experience in digital marketing and marketing automation
Essential: Pardot, Salesforce, Advanced Excel, CRM Analytics, and WordPress
Ideal: ClickUp, , ZoomInfo, 6Sense
Deep understanding of lead management and marketing segmentation
Experience optimizing campaigns through A/B and other testing methods, data analysis and continuous improvement process
Strong project management skills
Excellent organizational skills with the ability to work on multiple projects based on priorities and deadlines
Effective written and verbal communication skills that enable translating complex data into productive discussions and effective presentations
Strong interpersonal and problemsolving skills; attention to detail and curiosity to want to know how things work
Eager to work in a collaborative and resultsoriented team environment
Ability to work independently to achieve set goals in a fastpaced environment (and knowing when to ask for guidance)
Ability to read from and write technical documentation of complex campaigns is an asset

We're proud to be 'Great Place to Work' certified in the U.S. and Canada.

Nearly 90% of our employees have participated and nearly 9 out of 10 employees overall agreed that Thentia is a 'great place to work'.

Compensation
Thentia provides employees with a competitive base salary along with:

Full Health Insurance coverage (programs vary for each country)
Flexible paidtimeoff, including vacation and wellbeing days, and volunteer days
Yearend bonus potential (for eligible roles)
Professional development & training, including Udemy Business

Our Commitment
We thank all applicants in advance for applying. Only individuals selected for interviews will be contacted.

Staffing Firms:
Thentia does not accept unsolicited submissions. All firms must have valid agreements in place.