Communications Advisor - Milton, Canada - Town of Milton

Town of Milton

Verified Company

Milton, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The projects associated with this position focus on municipal operations and the dissemination of information and strategies that contribute to service delivery, public education, public safety, community engagement and a high regard for the operational services delivered by the Town of Milton.

This position requires expertise in strategic communications planning, public engagement, risk and crisis communications, public relations and affairs, social marketing support, media relations, digital strategy and issues management.

This role also requires the ability to provide strategic advice and counsel to staff and management across the corporation.

Major Job Responsibilities

Develops integrated communications strategies from conception to completion (research, analysis, planning, execution, evaluation) for initiatives, programs and events to build positive relations with the public and advance Milton's core narrative as "A Place of Possibility"
Works collaboratively with the team on integrated messaging and content to promote the Town of Milton among target audiences
Analyzes and interprets data to inform strategy development, measure outcomes, identify trends and make recommendations for continuous improvement
Maintains the internal and external communication standards of the corporation, including reputation management, corporate brand integrity and adherence to visual identity guidelines
Advises on current best practices, shares expertise and provides technical coaching as it relates to communications tactics and tools
Leads the implementation, with the support of the Communications Assistant, of multiple concurrent communications plans for programs, services, events and initiatives for various divisions
Works collaboratively with the Creative Services Lead on design concepts and execution of marketing collateral that advance divisional business objectives and negotiates scope and deadlines
Liaises with the Website and Digital Media Coordinator in the execution of social media strategies, along with guidance to social authors on decentralized channel
Liaises with divisional staff to develop content for news releases, prepares responses to media inquiries and customer service requests received through the Town's centralized social media channels
Working with the Manager or Director, provides strategic communication advice, including matters related to reputation management, stakeholder relations, public affairs, and media relations to key departmental staff
As part of the crisis communications team, applies strategic risk and crisis communication principles to effectively communicate to stakeholders, partners and residents during a community hazard and/or emergency
Acts as the corporate centre of expertise for strategies and tactics to provide opportunities for meaningful twoway engagement with residents
Ensures community engagement and outreach activities are organized corporately to maximize participation and avoid engagement fatigue among residents and stakeholders
Proven knowledge of the principles and best practices of public engagement
Complies with all health and safety practices as it relates to the work, standard operating guidelines and the Occupational Health and Safety Act
Performs other duties as assigned in accordance with department and corporate objectives

Education and Experience

Bachelor's degree or postgrad diploma in communications, public relations, journalism or related discipline
Minimum five (5) years of experience in communications, public relations or related industry
Experience in strategic communications planning, public relations, public engagement and media relations with a demonstrated ability to evaluate success
Accreditation or certification from CPRS (APR or PRK), IAP2 or similar professional organization is an asset
Familiarity with public administration/municipal government and knowledge of the Milton community is an asset
Experience with issues management, crisis communications and emergency management is an asset

**Salary Range: $77,249 - $96, hours)