Manager, Global Digital Marketing Automation - Montréal, Canada - WSP

WSP
WSP
Verified Company
Montréal, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description
WSP Global is currently seeking a
Manager, Global Digital Marketing Automation to join our Global digital experience team.

Reporting to the Director, Global Digital Experience the successful will act as the product champion for digital marketing automation in the organization.


In a fast-paced organizational context, where creativity, innovation and collaboration thrive, you will play a central role in implementing a new digital marketing automation platform - helping to define and prioritize use cases, participating in the RFI/RFP process, roadmap management, best practices, and governance within our global and regional marketing teams.

This position does not include personnel management, is based in the heart of Montreal as a hybrid position.


RESPONSIBILITIES

Successful implementation of our digital marketing platform.

  • Help to select and implement a digital marketing automation platform fitforpurpose, but also future proof for our growth.

Expertise put into practice.

  • Collaborate with Global and Regional marketing teams to achieve their marketing automation / accountbased marketing goals.
  • Support marketing operations initiatives such as how to manage the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
  • Develop segmentation, testing, and deployment strategies, and continually evaluate these for improvements.
  • Plan and perform A/B testing to improve conversion rates, ROI, and sales growth.
  • Stay up to date with emerging marketing technologies, tools, and trends, and make recommendations for their integration into our marketing strategies to enhance overall performance and effectiveness.

Governance.

  • Act as the champion fostering change and adoption.
  • Provide status updates to stakeholders.
  • Train and support global and regional teams on digital marketing automation tools and processes.
  • Develop governance and best practice methods to ensure the successful delivery of marketing automation campaigns. Manage marketing automation efforts and processes to optimize efforts between global and regional marketing teams.

WE'D LOVE TO HEAR FROM YOU IF YOU HAVE

  • 5 years experience in marketing automation, preferably from a B2B environment.
  • Expert Knowledge in Enterpriselevel Digital Marketing Platforms (such as Salesforce Marketing Cloud, Oracle Eloqua, Adobe Marketo, etc.)
  • A deep understanding of digital marketing strategies and tactics.
  • Knowledge of digital marketing systems and integrations.
  • Understanding on how to generate customer acquisition, upsell, and accountbased marketing.
  • Wellversed in what KPIs that matter up and down the funnel.
  • Strong project management and organizational skills.
  • Creativity and innovation in campaign design and execution.
  • Analytical mindset and datadriven decisionmaking.
  • Excellent communication and collaboration skills.
  • Detailoriented and processdriven.
  • Adaptable and capable of managing multiple projects simultaneously.
  • Problemsolver.
  • Curious.
  • Bilingual.
  • Diploma in Communications, Digital Marketing/ Media, IT or any related field
  • Certification in marketing automation platforms is preferred.
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