Demand Generation - Toronto, Canada - Creyos

Creyos
Creyos
Verified Company
Toronto, Canada

1 month ago

Sophia Lee

Posted by:

Sophia Lee

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Description

_Demand Generation Manager_

Who we are:

Who we are looking for:


We're looking for someone with a hybrid skillset in both paid media channels and SEO to join our marketing team—a digital marketing expert who gets excited by both content and data, and who excels at both the details and the bigger picture.

If you get a thrill from continually digging deeper to harness the web and paid media to drive real business success, we'd love to hear from you.

At Creyos, we know that solving big challenges requires unrelenting resilience. We don't give up in achieving our goals.

People who succeed at Creyos have a sense of urgency, a strong work ethic, natural curiosity, strong internal drive, and enthusiasm about growing a companyas well as a sense of humour.

If this all sounds good to you, we invite you to join us


What you will be doing:
As a Demand Generation Manager at Creyos, you will:

  • Devise, research, execute, and optimize growth-oriented, ROI-focused digital marketing strategies, including but not limited to SEM (SEO and paid search), paid social, and other potential paid digital marketing channels
  • Develop, manage, and evolve our SEO strategy, roadmap, and vision to meaningfully grow our audience
  • Source, design and execute innovative growth experiments using agile methodologies
  • Drive success across all existing core digital channels by managing budgets and bids and maximizing search performance, web traffic, and conversions
  • Analyze and report on all digital marketing metrics—including SEO performance, web traffic, ad performance, leads, conversions, and more—and proactively identify trends and opportunities from our marketing data
  • Partner closely with content marketing team members to develop and refine SEO content strategy for both new and existing content
  • Support the redesign of—and ongoing updates to—our company website

The skills and experience we are looking for:

  • 5+ years of hands-on experience using SEO tools, A/B testing tools, Google Ads (text, display, video), social media ads (LinkedIn, FB, Instagram, Twitter, YouTube, Reddit), CRMs (Salesforce) and marketing automation tools (HubSpot) in a B2B environment.
  • A solid understanding of digital marketing tools and concepts, such as Google Analytics/GA4, Tag Manager, Search Console, attribution modeling, conversion tracking, conversion rate optimization, and even the use of AI in digital marketing.
  • Deep and proven SEO expertise (onpage, offpage, linkbuilding, etc.), including the technical ability to execute SEO tactics independently.
  • A knack for creating, launching, and continuously optimizing effective PPC campaigns; properly setting up conversion tracking, testing strategies to bring down the cost and maximize conversions, and using modeling to determine PPC effectiveness.
  • A growth mindset, with a strong focus on the outcomes, not the inputs. You use data to determine success and failure—and you use failures as fuel for the next experiment. You're always on the hunt for creative ways of finding customers in the nooks and crannies where they dwell.
  • Thinking in systems, not tactics in isolation. You care about the endtoend user experience, from ad impression to form fill and beyond, in an effort to create an optimized path that effortlessly drives users into our sales funnel.

It would be great if you also have:

  • Previous experience in B2B SaaS marketing
  • HTML and coding experience is an asset
  • Postsecondary education in marketing, Google Ads certification, HubSpot certifications, and/or equivalent combination of training and experience
  • Previous experience or keen interest in healthcare or science, including, but not limited to, postsecondary education
Some of the reasons people choose to join the Creyos team include:

  • Get access to comprehensive benefits. We pride ourselves on offering benefits covering medical, dental, vision, mental health and more.
  • Grow through our career paths leading to more senior roles. We invest in the development of our team members, provide significant opportunities for growth and career advancement, and do everything we can to support one another to ensure individual and team success. We regularly promote team members to more senior roles.
  • Recharge during our annual companywide break and extra holidays. In addition to vacation and quarterly Personal Days, every year we take a companywide break in December to rest and recharge.
We also give team members two additional holidays off per year:
U.S. Independence Day and U.S. Thanksgiving, which we celebrate as Brain Holidays. We want you to feel motivated and energized at work


Additional information:

  • Creyos is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, national origin, sex, sexual orientation, gender identity, and disability, or another legally protected status. We are committed to providing employment accommodatio
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