Digital Marketing Specialist - Toronto, Canada - PagerDuty

PagerDuty

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

PagerDuty empowers teams of all kinds to do the critical work that moves business forward through the PagerDuty Operations Cloud.

Visit our careers site to explore life at PagerDuty, discover opportunities, and sign-up for job alerts

Digital Marketing Specialist

Why We Need You
PagerDuty seeks a dynamic Digital Marketing Specialist to support our customer acquisition activations across Paid Media Channels.

As an integral Global Demand Generation and Growth team member, you will support our go-to-market efforts, including executing end-to-end paid marketing campaigns, optimizing ad platform performance, crafting insightful dashboards, and delivering impactful insights to internal stakeholders.

Your role will be pivotal in driving PagerDuty's efficient scaling and propelling our acquisition funnel toward our $1B revenue goal.

You're an experienced navigator of digital channels and tactics and can autonomously manage ad platforms effectively. You have a knack for building successful relationships with external vendors to launch campaigns and achieve our goals. Your expertise extends beyond execution—you excel in data organization and visualization, trend extraction, and process automation. Working smarter is your motto.

With a natural inclination towards organization and a collaborative spirit, you effortlessly support the team with project management and stakeholder communication.

Key Responsibilities - How You Impact Our Vision

Act in a multidisciplinary role supporting awareness and demand channels, collaborating closely with Performance Marketing Managers on channel and project management. This includes streamlining workflows and ensuring timely deliverables encompassing account setup, research, crossfunctional coordination and alignment, experimentation, analysis, and campaign execution.
Identify opportunities for process automation with our leads and implement solutions to reduce manual toil, enhancing team productivity and efficiency
Build and maintain team dashboards and reports that are scalable for the team to review and quickly identify trends, opportunities, and outliers
Monitor and analyze key metrics and trends indepth to gauge program effectiveness, consistently refining strategies for optimal ROI. This includes comprehensive campaign audits to seek out new avenues of untapped opportunities
Foster collaboration with other teams such as Marketing Technology, Procurement, SEO, Brand, Web, and Analytics to glean actionable insights, drive optimizations, and surface opportunities for synergy
Strong awareness of the digital marketing ecosystem and understanding of which channels and tactics work the best for each objective
Meticulous attention to detail, with a penchant for building scalable processes and workflows
Comfortable delving into big data, adept at extracting trends and crafting compelling narratives, and ultimately understanding marketing attribution and tracking setup to measure success
Crossfunctional solid communication with stakeholders from marketing operations, creative, finance, and web teams
Able to develop and manage agile tests for conversion rate optimization (CRO) and continuous learning
Thrives in fastpaced environments, exhibiting selfstarting tendencies and a proactive approach to problemsolving, does not shy away from taking calculated risks
You're on top of the latest updates and pilots of the ad platforms and in touch with what's going on in the industry

Basic Qualifications

3 years of multichannel campaign management expertise, including LinkedIn, Meta, Google, and Microsoft Ads, with an expert grasp of paid channel platforms & capabilities.
2 years of direct partner buying, negotiation, and 3rd party vendor management experience
2+ years experience with the following analytical tools and platforms such as Tableau, Looker, Periscope, GA 2+ years of project management experience from inception, execution, and data analysis
2+ years of B2B experience in midsize or enterprise organization

Preferred Qualifications

2 years of experience with SaaS, understands how to market to developers or technical audiences
1 year of experience in ABM tools like Demandbase, 6Sense
1 year of experience in Salesforce
Experience with Excel shortcuts, macros, and SQL knowledge you might be a data scientist at heart
You have direct conversionrate optimization experience focused on optimizing creatives and/or landing pages.

The base salary range for this position is 77, ,000 CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.

Not sure if you qualify?

Where we work
PagerDuty currently has offices in Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. We offer a hybrid, flexib