Associate Manager, Category and Shopper Development - Toronto, Canada - Irving Consumer Products

Irving Consumer Products

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Associate Manager, Category and Shopper Development

At Irving Consumer Products, we recognize that the key to our success is our people. Irving Consumer Products is a leading manufacturer of premium tissue products - including national brands and private label.

We pride ourselves in our commitment to providing the best quality products and exceptional service to our consumers and customers.

We are also part of a larger organization that acts responsibly when it comes to sustainable practices that begins with a history rooted since 1957.

We have planted 1.1 billion trees since then, and have been recognized as a Carbon Neutral Forest Supply Chain. We also manufacture private label diapers and training pants for North American retailers.

The Associate Manager, Category and Shopper Development (CSD) will be responsible for accelerating category and Irving growth at Loblaws Companies Ltd.

(LCL) by leveraging category/shopper insights and category management best practices.

This position will support the Business Development Manager/CSD Manager to develop and maintain collaborative relationships with the customer and will be viewed as an invaluable category advisor.

Key responsibilities include category/shopper thought leadership plans, 5P best practice execution for bricks and mortar and online, standardized and ad hoc reporting, analytics, business reviews and collaborative category planning.

The Associate Manager, CSD will support in the creation and delivery of persuasive insight-led selling stories which link to the retailer's objectives and strategies - resulting in business wins.

We're offering growth and endless opportunity at a company that's on the rise, backed up by the security of the entire JDI group of companies.

Continuous Improvement is part of our culture.

That doesn't just refer to our cutting-edge tech or marketing model—it means supporting every member of our team to learn, grow and become a bigger part of the company.

Job Requirements:

Bachelor's Degree in Business Administration or Marketing or related field
Minimum 2 years of Category Management, Sales, or Trade Marketing experience
Consumer Packaged Goods experience is preferred
Strong technical skills (i.e. Excel, PowerPoint, Word, Tableau, JDA)
Experienced in Nielsen, IRI, and other syndicated services
Knowledge of retailer data platforms a plus (i.e. LDIA)
5P solutions development experience for bricks and mortar and online
Ability to understand, interpret, and synthesize syndicated data and custom research
Storyboarding and presentation development skills

Responsibilities:
Manage category leadership functions for assigned customers

Understand the retailer's objectives, strategies, and most valuable shopper
Supports the development and delivery of insightled customer presentations
Present strategic and tactical recommendations on the 5Ps to improve category and brand performance
Lead and implement strategic category management initiatives which deliver tangible wins
Support CSD Manager with joint business planning (JBP) analytics, as requested
Assist on sales calls

Category and shopper analysis

Supports the development of brand and category analytics for the customer team
Generates value add analytics and insights utilizing customer data, syndicated data, and other research
Identifies business growth opportunities
Develops insightled responses to competitive actions to achieve favorable outcomes
Provides key reports and analytics on customer specific new items, pricing and other areas as needed

CLP & 5P best practices deployment

Understands a customer's 5P strategy by format for bricks and mortar and online, and how to influence category and brand decisions
Achieves brand plan, playbook principles, and market share objectives at the customer utilizing insights, market data, and customer data
Customizes CLP and 5P playbook to the customer and their shopper target
Manages 5P tactic mix improve profitability and achieve financial targets

Strategic Account Planning (SAP)

Supports strategic account planning (SAP) process with the Business Development Director / CSD Manager, identifying customer growth objectives and business solutions that unite retailer and Irving strategies
Develops assortment, merchandising, pricing, promotion tactics and plans
Supports new item plans from a category perspective
Irving Consumer Products is committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination and harassment for all employees._

Additional Information