Email Marketing Specialist - Waterloo, Canada - Perimeter Institute for Theoretical Physics

Perimeter Institute for Theoretical Physics

Verified Company

Waterloo, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Perimeter Institute offers a dynamic work culture fueled by ideas and collaboration.

The centre hosts a diverse research community, including some of today's pre-eminent theoretical physicists, PhD and Masters-level trainees, and the world's largest group of independent postdoctoral fellows in the field, all supported by a small group of hard-working administrative staff.

Core Responsibilities

Oversee Perimeter's audience segmentation, message targeting and conversion i.e., moving funding and recruitment audiences along the engagement and nurturing pathways
Create, design, and maintain leadgeneration landing pages and forms (HubSpot), including all backend workflows
Champion the contact relationship management (CRM) (Salesforce), and the marketing automation (HubSpot) systems as a superuser, and support data integrity, analysis, and extraction; implementation, monitor, adjusting and reporting on campaigns
Develop internal communications including Perimeter's weekly internal enewsletter ("PI This Week"), institutional announcements, and more
Assist in assuring and reporting that Perimeter is compliant with the Canadian Anti-Spam Legislation and other regulations for ecommunications

Required Knowledge & Competencies

A completed postsecondary education in marketing, communications, digital marketing, or related field
Highly developed writing/editing and communications skills, with a talent for explaining difficult concepts in clear and accessible ways
Experience with relevant tools including Salesforce (or comparable CRM), HubSpot (or comparable), with an eye for detail and precision
Strong organization, time management, prioritization, and multitasking skills with a high attention to detail
Ability to work independently, and as a team member
Ability to manage several projects simultaneously with mínimal supervision
Additional Assets Include: Experience in a notforprofit setting, knowledge of relevant people in the scientific, academic, political, bureaucratic, media and outreach circles and a passion for communicating science