Email Marketing and Demand Generation Specialist - Mississauga, Canada - BoomerangFX
Description
Responsibilities:
- Develop and implement marketing strategies to promote products or services
- Conduct market research to identify target audience and evaluate market trends
- Design and produce marketing materials such as brochures, flyers, and banners using Adobe Creative Suite
- Collaborate with crossfunctional teams to plan and execute marketing initiatives
- Monitor and analyze the performance of marketing campaigns using analytics tools
- Optimize website content for search engines using SEO techniques
- Manage and update company website using WordPress or other content management systems
- Utilize HTML5, CSS, and JavaScript to enhance website functionality
- Implement and manage ecommerce platforms for online sales
- Track and report on key performance indicators (KPIs) to measure the success of marketing efforts
Skills:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong graphic design skills with an eye for aesthetics and attention to detail
- Experience with ecommerce platforms and online sales strategies
- Knowledge of WordPress or other content management systems
- Familiarity with Google Analytics or other analytics tools for tracking campaign performance
- Understanding of HTML5, CSS, and JavaScript for website development and customization
- Ability to analyze data and provide insights to optimize marketing strategies
- Familiarity with SQL for data manipulation and analysis is a plus
Salary:
$44,574.33-$60,000.00 per year
Benefits:
- Dental care
- Extended health care
- Paid time off
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
- Commission pay
- Overtime pay
- Signing bonus
- Tips
Education:
- Secondary School (preferred)
Ability to Commute:
- Mississauga, ON L5N 7J7 (required)
Ability to Relocate:
- Mississauga, ON L5N 7J7: Relocate before starting work (required)
Work Location:
In person
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