Social Media and Marketing Officer - Hamilton, Canada - City of Hamilton

City of Hamilton

Verified Company

Hamilton, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

About the City of Hamilton

Contribute to the City of Hamilton, one of Canada's largest cities - home to a diverse and strong economy, an active and inclusive community, a robust cultural and dining scene, hundreds of kilometres of hiking trails and natural beauty just minutes from the downtown core, and so much more. Join our diverse team of talented and ambitious staff who embody our values of sensational service, courageous change, steadfast integrity, collective ownership and being engaged empowered employees. Help us achieve our vision of being the best place to raise a child and age successfully. #BeTheReason

JOB POSTING
JOB ID #: 19867

Social Media and Marketing Officer
City Manager's Office
Communications & Strategic Initiatives
City Hall

NUMBER OF VACANCIES:
1

UNION/NON-

UNION:
Non Union Management Professional

HOURS Of

WORK:
35.00 per week

GRADE:
SALARY/

HOUR:
$ $52.350 per hour- Note: See appropriate Collective Agreement or the Non Union Salary Range for details.

STATUS/

LENGTH:
Full-Time Regular

Job Description ID #: 7503

Vaccine Verification - As a condition of employment you are required to provide proof that you are fully vaccinated or provide proof of valid exemption satisfactory to the employer prior to your start date. You must acknowledge and agree to comply with any future vaccine policy requirements as an ongoing condition of employment at the City of Hamilton.

SUMMARY OF DUTIES

Reporting to the Manager, Marketing, Social Media and Creative Services, this position will provide digital communications & customer and client service support to the City of Hamilton.

This includes representing the City of Hamilton on social media networks and various other responsibilities related to social media, marketing and customer service.

This position will work closely with Marketing, Communications, Creative Services and Digital through the City's Communications & Strategic Initiatives Division.

GENERAL DUTIES

Plan, develop, evaluate and execute strategic content calendars with daily key messages in collaboration with team members and with coordination from all City departments.

Engage with social media followers in real time as required.

Monitor the City's social channels and profile, and work in partnership with Communications team members and Customer Service management to identify issues and respond effectively and timely to online comments and questions.

Identify, collect and regularly distribute social media analytics. Additionally, use these analytics in a timely manner to adapt social media strategy and execution.

Manage, execute and analyse all social media advertising for all City social media channels.

Act as Social Media Lead in the City of Hamilton's Emergency Response Plan.

Monitor, report and consult with Senior Leadership as it pertains to on-going social media issues management.

Ensure that the City's social media presence is aligned wherever possible with the City's broader Communications and Digital strategies.

Provide training and development to department, division or section City of Hamilton staff on best use of social media and marketing tactics and principals.

Monitor all forms of social media for coverage on the reputation of the City of Hamilton, in collaboration with Communications.

Deliver guidance to staff and help develop social media strategies for public information campaigns which include social media.

Leads or assists with the content strategy development of promotional videos and photography to support the social media accounts.

Create graphics, animations, video content, and images specifically for use on social media, in tandem with Creative Design Services team.

Participates in collaborative discussions related to marketing or social media content with external stakeholders including Advisory Committees, arms-length organizations or production companies as required.

Identify and encourage opportunities for positive social media coverage for the City of Hamilton.

City of Hamilton lead social media photographer; Responsible for the coordination, curation, collection and maintenance of the City of Hamilton photo library.

Assist in the development, implementation and monitoring of branding and marketing strategies and plans.

Provide social media and marketing assistance to City departments generally and/or as part of a campaign.

Supports necessary preparations for reports, communications and presentations such as Council reports, Senior Leadership presentations, and other stakeholders.

Coordinate with other key City of Hamilton social media accounts to ensure consistent messaging and delivery of content (for on-going social media campaigns and initiatives, days of recognition, issues management).

Supports integrated Divisional collaboration.

Working closely with Communications staff to support staff engagement initiatives.

Work with City of Hamilton's Communications staff in a strategic manor consi