Digital Marketing Manager - Toronto, Canada - Eva's Initiatives for Homeless Youth

Eva's Initiatives for Homeless Youth

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

JOB POSTING

POSTING #:

POSITION TITLE:
DIGITAL MARKETING MANAGER

THE OPPORTUNITY
- _Join one of the Top 10 Canadian Youth Impact Charities of 2022 today Since 2010, Charity _

Intelligence has awarded Eva's with high marks for financial transparency, accountability to donors and costefficiency._Learn more about Eva's Initiatives and the work that we do._**_

About Us

Eva's Initiatives for Homeless Youth )_

ROLE OVERVIEW
Reporting to the Senior Director of Communications and Development, the Digital Marketing

The role requires bringing an understanding of anti-Black racism and anti-oppression work, coupled with technical expertise in digital marketing.

RESPONSIBILITIES

Digital Strategy:

Develop and implement comprehensive digital marketing strategies that align with Eva's

Initiatives' goals and values, with a particular focus on anti-Black racism and anti
- oppression.

Create content that educates the public about youth homelessness and Eva's services.
Inform content creation strategies and lead distribution and promotion across digital channels.
Plan, develop, and execute comprehensive digital marketing campaigns, with special emphasis on holidayspecific campaigns.
Drive the organization's online presence, ensuring it resonates with diverse audiences.

EVA'S | job posting - Collaborate with internal teams to integrate digital strategies into overall communication and fundraising efforts.

Foster engagement with digital audiences through timely responses to comments, messages, and usergenerated content.
Stay updated on industry trends and emerging digital marketing technologies to ensure optimal campaign performance.
Ensure that all digital marketing efforts adhere to relevant legal and privacy regulations.
Implement and manage marketing automation tools to streamline processes.
Collaborate with community leaders/influencers to support Eva's cause.
Develop a plan to address any negative publicity or crises that may arise during the campaign.

Digital Campaign Management:

Align campaign goals with Eva's guiding principles and values.
Manage external vendors supporting digital campaigns to ensure services are delivered to specifications, on time and on budget.
Ensure Eva's website and online giving platforms are current with campaign information and donation options.
Create dedicated campaign landing pages that drive conversions.
Create and manage online advertising campaigns (e.g., search, display, social, video, etc.) to drive traffic to donation pages or campaign content.
Monitor and analyze campaign performance using data analytics tools (such as GA4), adjusting strategies as needed to optimize results.
Regularly assess the performance of marketing campaigns & adjust budgets to maximize

ROI.

Determine how budget resources will be distributed among various digital marketing channels and campaigns.

Anti-Black Racism and Anti-Oppression Work:

Implement strategies that promote social justice and challenge systemic barriers affecting marginalized communities.

EVA'S | job posting - Share impact stories, fundraising updates, and upcoming events.

Website Management:

Oversee the organization's website and digital giving platforms, ensuring content is up

- to-date, user-friendly, and accessible.

Optimize website content and structure for search engines and user experience.

Social Media Management and Community Engagement:

Manage and maintain Eva's social media presence across various platforms.
Foster and maintain a strong online community through social media interactions, responding to comments, and engaging with supporters, partners, and stakeholders.
Encourage active participation and support from Eva's online community.

Budgeting and Resource Allocation

Develop and manage the digital marketing budget, allocating resources effectively across various channels and campaigns.
Monitor digital marketing expenses closely to ensure they stay within the allocated budget.
Determine how budget resources will be distributed among various digital marketing channels and campaigns.
Identify opportunities to reduce costs while maintaining or improving campaign performance.
Negotiate contracts and pricing with digital marketing vendors, agencies, and service providers to optimize costefficiency.

Reporting and Documentation

Create regular reports on campaign progress, including key performance metrics and financial summaries.
Document successful campaign strategies for future reference.

QUALIFICATIONS

Bachelor's degree in marketing, communications, or a related field.
Excellent written and verbal communication skills.
A demonstrated understanding of antiBlack racism, antioppression, and social justice principles.
Minimum of 5 years of experience in digital marketing or a related field.

EVA'S | job posting - Excellent written and verbal c