Performance Media Manager - Saint-Laurent, Canada - Browns Shoes

Browns Shoes

Verified Company

Saint-Laurent, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Browns Shoes, a family-owned business established in Montreal in 1940, now with over 65 stores across Canada, is synonymous with top international designer collections, luxurious leather goods, and exclusive street savvy fashion for ladies, men and children.

The Performance Media Manager will be responsible for the strategy and execution of media activations focused on awareness and acquisition for Browns Shoes.

This position oversees media planning and partners with creative leaders to manage the asset development, implementation, measurement, and reporting of all media activations.

You will be the daily contact with our media agency and media vendor partners to clearly communicate the brand's goals and objectives.

Responsibilities:

Partner with the agency to develop full funnel, ROIdriven media campaigns as well as other cross functional departments including Creative, Marketing, and CRM.
Collaborate with creative and marketing teams to bring brand stories to life, aligning media strategies for priority and private label brands against broader brand growth objectives.
Develop briefing notes for the media agency and campaign elements briefing notes for the creative teams.
Guide the relationship with the media agency, managing budget, spend recommendations/optimizations, agency billing, reconciliations, etc.
Lead implementation/tagging, optimization, creation, and measurement of integrated media strategies, in collaboration with agency partners and internal creative, and analytics teams.
Develop the KPIs in partnership with the agency and analytics to measure performance, owning reporting of campaign performance against the goals.
Provide actionable creative insights to strengthen and evolve briefings each season.
Manage daily interactions with the global agency, brand, and stakeholders to ensure bestinclass media principles, guidelines and investments are made.
Link brand media and regional performance campaigns to ensure cohesive crossplatform journeys that leverage consumer behavior, partner/platform insights, data, and performance.
Serve and maintain partnerships with major media platforms, test new capabilities and opportunities, staying up to date on evolving digital landscape and best practices.
Support internal weekly meetings and updates, including presenting updates and strategies to management as required.
Collaborate across various departments, including but not limited to marketing, analytics, social teams, etc.

Requirements:

5 years of experience in Performance Media management alongside an agency.
Full competency across all paid media channels with a strong emphasis on digital. OOH, TV, audio, print etc. are strengths, but not as important.
Strong ability to evaluate media plans against strategy as well as reach, effectiveness, and impact.
Strong analytic skills including detailed knowledge of key KPIs such as ROAS and LTV/CAC
Strong background in GA and other BI tools (such as Tableau). SQL writing is a plus but not required.
Strong project management, coordination, and influence skills; ability to build effective relationships with stakeholders across all organizational levels.
Ability to work under pressure and with strict deadlines.
An understanding of media research tools/models, utilizing data and analytics to influence, define and drive short and long term goals.
Excellent written and verbal communication skills.
Highly organized and detail oriented with ability to manage multiple and sometimes conflicting priorities and needs.
Bachelor's degree in marketing, Media, or related field.

Thank you for your interest in Browns

Chaussures Browns, une entreprise familiale fondée à Montréal en 1940, détient maintenant plus de 65 boutiques partout au Canada.

Nous proposons les meilleures marques internationales, des articles luxueux en cuir et des tendances urbaines exclusives pour hommes, femmes et enfants.

Le gestionnaire des médias de la performance sera responsable de la stratégie et de l'exécution des activations médiatiques axées sur la sensibilisation et l'acquisition pour Browns Shoes.

Ce poste consiste à superviser la planification des médias et à collaborer avec les responsables de la création pour gérer le développement, la mise en œuvre, la mesure et le compte rendu de toutes les activations médiatiques.

Vous serez le contact direct avec notre agence média et nos partenaires fournisseurs de médias afin de communiquer clairement les buts et objectifs de la marque.

Responsabilités:

Travailler en partenariat avec l'agence pour développer des campagnes médiatiques basées sur le retour d'investissement, ainsi qu'avec d'autres départements fonctionnels tels que la création, le marketing et la CRM.
Collaborer avec les équipes de création et de marketing pour donner vie à l'histoire de la marque, en alignant les stratégies médiatiques pour les marques prioritaires et privées sur les