Marketing Manager - Surrey, Canada - 7-Eleven, Inc.

7-Eleven, Inc.

Verified Company

Surrey, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Overview:
We want YOU to amplify the 7-Eleven Canada brand internally and externally, create community programs on a local and national level, initiate earned media, brand engagement and referral - on a large scale own and humanize our awesome brand Get people buzzing about 7-Eleven

Responsibilities:

Identify brandappropriate marketing and communications opportunities consistent with brand voice and positioning
Create business plans to support ideas and present to senior leadership
Develop plans and strategies to position 7Eleven Canada as a choice employer.
Create programs and communication campaigns and incentives that drive engagement, a 2way dialogue between all team members that generate goodwill, buzz, and bring the team together.
Ownership and drive of internal team Facebook page + Brand Linked In page.
Lead PR and earned media activations for the brand. You are the business owner and can create as such.
Lead & drive awareness of local community events and plans through top notch local listings pages content

- submitted by the field team or generated through national programs.

Lead existing/ propose new partnerships to drive brand awareness on a national and neighborhood
Plan, brief and lead execution of campaigns, promotions, and Think Innovation
Measure campaign results and identify insights to drive strategies and plans to continually grow engagement
Engage technology partners to drive efficient communication methods
Build strong working relationships with crossfunctional business partners and tools (including operations, merchandising, creative services, Digital, HR, public relations, finance, legal, social monitoring, VOC, YEXT) to facilitate the execution and analysis of communications initiatives.
Create consumer and internal team research in collaboration with the HR and data team, including focus groups and online surveys, to measure employer, customer, consumer, and brand satisfaction.
Plan and own internal communications budget, including monthly forecasting and accruals.
Create, Innovate and Grow your portfolio while supporting our brand excellence.

Qualifications:
Portfolio of creative and resourceful approaches to unique business challenges

Ability in making brandappropriate & business building strategic decisions
Selfmotivated with ability to take initiative and pursue opportunities along with working well independently and with a small team, project management skills and creativity a must
Drive ownership and live by the Entrepreneur philosophy
Degree: 7 years in a marketing and/or communications role
Must have excellent communication and written skills
Project lead experience managing complex projects and budgets successfully.
Marketing experience from agency / creative briefs, to implementation and execution through media, instore, etc.
Experience in social media tools and community
Commitment to continual improvement and innovation ~ Pride in ownership
Ability to work within office and home environment while driving excellence and being awesome

Why join 7-Eleven: