Search Engine Optimization Analyst - Toronto, Canada - The Home Depot Canada

The Home Depot Canada

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Full time

Description

Search Engine Optimization (SEO) Analyst

This role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality traffic to our website for lead generation, engagement and revenue.

Key Responsibilities:

Support the search engine optimization (SEO) strategy (includes segmentation, gap assessment, landing pages) for the Home Depot Canada website
Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
Implement link building strategy and campaigns for
Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
Communicate to team and management on project development, timelines, and results

Professional Competencies:

Passion for SEO and internet marketing
Outstanding ability to think creatively, and identify and resolve problems
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and selfmotivation
Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications:

25 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
Experience working with popular SEOindustry tools (Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)

Experience working with Content Management System (CMS) and building/administering content in CMS environments