Marketing Analyst - Toronto, Canada - Relay Financial

Relay Financial

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we're changing that. Relay is the all-in-one, collaborative money management platform.

We're building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience.

Ultimately, we help SMBs be 'on the money'.

We're looking for a

Marketing Analyst to lead analytical initiatives designed to advance the growth and efficiency of Relay's Marketing function. You will ensure that Marketing leaders have all the information they need to make the best decisions to optimize current acquisition strategies and to build, test, and grow new acquisition strategies. At Relay, we are a hybrid environment and we choose to collaborate in our Toronto office twice a week.

What You'll Be Doing:

Collaborate with Relay's marketing leaders to develop and execute on our marketing analytics strategy
Propose and leverage analytical solutions and datadriven insights that deliver higher ROIs for our marketing strategies and budget optimization
Develop, communicate and present the results of the digital marketing insights to crossfunctional stakeholders
Perform in depth analysis to drive fresh insights, and inform business recommendations
Own the design and build of marketing analytics data, reports and dashboards
Support experimentation initiatives by providing requirements for A/B design and executing success measurement and statistical quantification

Who You Are:

You have 12+ years of experience in digital marketing analytics in a fastpaced environment
You have a deep understanding of usage based business metrics and measurement for digital marketing effectiveness (SaaS experience is considered an asset)
You have advanced SQL programming skills
You have experience or familiarity working with lifecycle marketing and Business Intelligence tools (ie. Segment, Iterable, Looker, Tableau, Sisense)
You have strong quantitative skills, and an eagerness to learn and use analytical methods and quantitative analysis techniques
You have a keen understanding of complex relational data structures
You are passionate about using data to storytell and convey complex information into simple, clear and compelling insights that drive action
You are a strong communicator with the ability to work collaboratively across multiple teams
You have the ability to design solutions under data and time constraints

Bonus Points:

You have a certification in data analytics or data science
You have B2C experience
You have experience with market mix modeling and marketing budget optimization techniques
You have experience with high velocity consumer and/or SMB markets; marketing FinTech customer products; consumption and subscriptionbased business models

What You'll Receive:

The opportunity to help shape Relay's marketing analytics strategy from the ground up
Personal and professional growth. We care about getting better everyday and leveling up. Our goal is to make Relay a stepchange career opportunity
An outstanding work environment that is passionate about getting stuff done, collaboration, learning and having fun
A fastpaced, collaborative, and rewarding team environment, where your perspectives and experiences matter
Leaders who support your growth and success through regular feedback and coaching
Comprehensive benefits that start from day one of employment and a health spending account (HSA), as well as a wellness spending account (WSA)
A competitive salary and meaningful equity
Considerable vacation; end of year holiday shutdown
Birthday perks, dogfriendly office days, team offsites and virtual/inperson team bonding events, summer and monthly events and more
Flexible work environment with catered lunches and a snack/beverage program

The Interview Process:

Stage 1: A 30minute Google Meets video call with a member of the Talent Team
Stage 2: A 45minute Google Meets video call with our VP of Finance and Operations
Stage 3: A takehome case study and writing sample on how you would approach an operational problem at Relay, followed by a presentation of your solution to members of the Operations and Marketing team in a 45minute Google Meets video call
Stage 4: A 1 hour Google Meets video call with Relay's CEO

What's Important to Us:

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority.

We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.