Growth Specialist - Toronto, Canada - Kotn

Kotn

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

What You'll Be Working On:

Customer Lifecycle and Retention (40%)

Identifying growth opportunities as well as enhancing the customer experience through effective personalisation and targeting
Drive customer retention and cohort strategy to increase customer lifetime value, repurchase rates and our active customer base

Customer Acquisition (40%)

Own our paid media strategy on Meta
Work with Creative to develop winning concepts by building briefs, gathering customer insights and sharing learnings
Building experimentation documents and running tests to uncover new opportunities within our paid channels
Report on and analyze campaigns, audiences and ad data to discover areas for improvement and optimization
Transferring learnings from existing Paid channels to potential new channel tests

Reporting & Analysis (20%)

Report on growth campaign performance, developing ongoing analysis & customer insights and regularly share successes and learnings to decrease CAC across all channels
Ensure customer data alignment across touchpoints to maintain highest data integrity

What You'll Bring

Data Whizz
You live and breathe data and you are performance-driven, deeply analytical, comfortable deriving insights and making decisions from data.

Empathy
You are the customer's #1 advocate through and through.

You make it your responsibility to ensure that all customers get the care and support they deserve, and make their experience with Kotn memorable.

Critical Thinking
Data oriented story teller, enabling curiosity to find innovative solutions to continuously improve business areas

Initiative
Self-starter, naturally motivated to seize opportunities and get started without prompting

Additional Requirements:

2+ years experience managing 7figure Facebook Advertising accounts in consumer good sector
Experience working across various digital marketing channels, paid and organic
Strong understanding of growth frameworks and funnels
Strong written and verbal communication skills
Working knowledge of HTML
High affinity for data and proficiency with Excel