Social Media Manager - Woodbridge, Canada - Sporting Life Inc

Sporting Life Inc

Verified Company

Woodbridge, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Sporting Life
Sporting Life is a leading, iconic Canadian sports lifestyle retailer.

Since 1979, we've been committed to providing our customers and their families with the best possible experience—and we are continuously working to improve it every day.

We offer the best in outdoor apparel and fashion, footwear, equipment and accessories for men, women and kids. The mix of sport and fashion is what makes us unique.

YOU live for the great Canadian outdoors and take pride in
_living the Sporting Life_.

You relish in the exhilarating experience of skiing, snowboarding, cycling, running, tennis, hiking and camping and want to inspire our customers to do the same.

You believe in the spirit of team, adapting to the ever-changing retail environment, being part of constant innovation and working alongside the best leaders, associates and vendors in the business.

We are looking for those who live what we sell every day and who celebrate the love of sport and an active way of living.

Job Type:
Social Media Manager
Reporting to the Sr.

Marketing Manager, the Social Media Manager will leverage their experience and talents to elevate the Sporting Life brand through social media.

They will attract and interact with our customers online, achieving superior customer engagement through compelling storytelling, with the goal to optimize and monetize paid advertising campaigns and drive traffic to our stores.

Your Responsibilities

Lead the organization's social media strategy, working with other functional teams to develop content plans
Manage the social media calendar with the ability to read, react, and adapt in realtime
Work with writers to develop content for the Sporting Life blog, including editing and publishing
Develops and creates content (i.e. videos, reels, etc.) for social channels
Manage and oversee social media advertising campaigns
Use creative thinking and digital knowhow to craft compelling, sharable content
Work collaboratively with the marketing team and other departments to launch social media campaigns that will build brand awareness and increase market share
Build social relationships with online influencers, vendors and both potential and existing customers
Undertake regular reporting of social media performance and analytics, leveraging analysis to improve our social efforts over time
Act as an extension to the Customer Care team by responding in a timely manner to customer questions, inquiries or comments
Adheres to the Occupational Health and Safety Act (OHSA), specifically Employee's Responsibilities (Section 28) and the Supervisor's Responsibilities (Section 27)
Performs other related duties as required

What You Offer

Aficionado of an active lifestyle
35 years of relevant experience in social media, content creation, or digital marketing, preferably in the retail space
Post-Secondary Education in Marketing, Communications or related discipline
Experience with optimizing paid social media campaigns using Facebook Business Manager
Excellent communication skills with an understanding of how to effectively communicate across different digital platforms (French language skills would be a bonus)
Proven analytics skills with the ability to analyze results and leverage the information to improve future programs
Experience with social media monitoring and publishing tools
Solid project management skills with a proven ability to translate objectives into programs that effectively reach the target audience
Ability to multitask and oversee many projects and deadlines simultaneously with changing priorities
Excellent organizational skills, as work projects are short cycle; frequent new projects
Selfstarter with the ability to work independently and produce results under pressure

Who You Are

You live for the great Canadian Outdoors.
You live for Skiing, Snowboarding, Cycling, Running and Tennis.
The mix of fashion and sport is what makes us unique.
You believe in the spirit of team, joining leaders, being part of constant innovation and working alongside the best staff and vendors in the business.

What We Provide

Access to the best brands and vendors including training and learning opportunities
Competitive compensation
Amazing product discounts
Professional growth and development
Flexible schedules

Sporting Life is #unlikeanystoreintheworld

Sporting Life Inc. is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process._