Product Marketing Manager - Toronto, Canada - Resolver

Resolver

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Kroll Digital Services (KDS):

Kroll Digital Services (KDS) is Kroll's digital-first business unit, delivering risk and financial intelligence via technology to the world's leading companies.

We blend the best of both worlds; the agility and experimentation of a start-up, with the stability and backing of an enterprise.

We are ambitious in both our mission and our culture.

As an emerging team, you will be part of the wider eco-system in KDS which includes innovative, product-led service lines including Resolver and Crisp.

Resolver and Crisp have been recognized as great places to work and KDS is committed to evolving our culture with collaboration, customer-value and growth central to our story.

Let's break down the day-to-day a little further:

Market Research (30%)

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Measures of Success:

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A strong, well defined research process is in place and generating valuable insights for KDS; We have buyer personas which are used by sales, product and marketing when making decisions; Growth in ARR and net new customer metrics_
Develop an insightsled approach to decision making which is anchored in a strong market research practice.
Be the expert in what motivates our buyers, what they value and how they make purchase decisions, and transfer that knowledge internally.
Ensure the organization has a strong understanding of the competition.
Manage our customer insight community and participate in customer meetings to understand and quantify high level concerns, value received from KDS and critical capabilities of the products that drive the most benefit for them.
Prioritize, distill, and surface market intelligence to shape future products and scale opportunities.
Leverage your understanding of the market to identify our ideal customer persona to select our targeting criteria

Product Launches (30%)
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Measures of Success:

_**_ Establish a formalized, repeatable launch process that can scale up or down to meet the needs of a given program; Launches typically meet or exceed the ARR objectives set; in the case of a shortfall, we are able to identify the cause and develop gap closure plans.

Conduct thorough market assessments to determine the opportunity size for a given release or initiative, and then ensure investment aligns to opportunity.
Own product launches. Establish launch processes, define launch objectives and manage crossfunctional teams to ensure and track successful launch programs.
Own product positioning using customer, competitor and general market input to establish and communicate KDS's differentiation and value to the buyer.
Work closely with the marketing team to develop and deliver marketing campaigns and channel plans that successfully meet launch objectives

Sales Enablement (40%)

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Measures of Success:
__ Each stage of sales process is supported with effective tools and content; Sales is effectively enabled to make compelling presentations and proposals using provided sales tools; Value proposition and key messages are communicated effectively and consistently by every member of the sales team; Win rate targets met or exceeded by product line and/or launch project; Time through funnel decreased, average ARR increased_

Work with Sales, Presales and Product teams to develop effective tools to support the selling and marketing of KDS's products and services
Enable Sales, Marketing and Services teams to effectively communicate the product and leverage the appropriate tools at each stage of the customer buying journey
Develop product positioning that can be effectively be used in outbound activities, identifying target market and related messaging A/B tests
Create best practice documentation and appropriate tools for the sales team to leverage through the entire sales cycle

More about you:

You have been building your product marketing career over the last 34 years (Private Capital Markets, Fintech, Financial Market Data experience is strongly preferred), and you consider yourself a strong researcher, writer & communicator
Speaking of research, you're experienced in research planning, survey/focus group design, and concept testing.
You've gone through a complete product cycle from the ideation phase to product launch and speak to each stage.
You love data and you know how to use it to identify trends that aren't always obvious.
You have a strong understanding of financial statements & may have been a budget owner or core collaborator in the past.
You are curious and have experience leveraging buyer, product and competitive insights to craft strong and concise messaging & positioning, particularly within a B2B environment.
You're experienced in writing business cases and communicating strategic recommendations.
You can juggle multiple things and understand how to prioritize.
You understand the importance or buyer, market and product intimacy.
You are a collaborator who can build strong relationships.