Media Specialist - Vancouver, Canada - McElhanney Ltd.

McElhanney Ltd.

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Our Marketing & Communications department at McElhanney :

lives our purpose - to amaze clients, care for communities, and empower people. We amplify our brand in a highly competitive market through proposals, marketing campaigns, events, social media, and internal communications.

Our clients are internal and external customers:

our McElhanney colleagues who deliver 30+ technical services and the organizations they serve in the transportation, energy, and community spaces.

With our grit, teamwork, and vision, we get a lot done in one day, every day.

Your Role:

We're seeking a Media Specialist to assist in the execution of our marketing and communications strategy through sophisticated social media content and management of our digital media platforms.

Reporting to the Brand Sustainment Lead, you will work with a variety of internal partners to:

-
Elevate the McElhanney brand via our social media platforms:

, which are one of the highest engaged platforms in our industry. You will create (from design to copy writing) and publish strategic content and analyze metrics using our social media analytics tools. You will master our evolving editorial schedule, offer new ideas, find errors, and work with our strategic goals top of mind. This will be your primary role.
-
Create marketing content with your excellent writing skills
:

Support our award-winning marketing team to produce various content as needed, from newsworthy web content to winning award submissions.

Responsibilities:

* :

Schedule, monitor, design, and post daily social media content that are aligned with strategic goals
Source and prepare content using tools and formats to best reach targeted audiences
Manage the content marketing calendar with overall brand and business goals in mind
Research and leverage potential media opportunities
Report on related metrics and offer opportunities for improvement
Write, edit, and proofread other marketing and communications content

Requirements:

Postsecondary diploma or degree in marketing, communications, arts, business, or a related field; with at least three years of related experience in a similar role leveraging media for achieving B2B marketing goals
Ability to manage multiple projects and simultaneous deadlines with ease and deal with changing priorities
Experience in identifying and managing various marketing platforms (from keeping Google Business up to date, to monitoring successful paid AdWords campaigns, to securing print ads and hockey boards).
Creative ability to turn technical information into compelling social campaigns that tell our story, as well as the analytical ability to assess content against requirements
Motivated to proactively build relationships with people and quick to pick up the phone to engage and ask questions
Excellent writing, editing, and proofreading skills
Exceptional skills in using design tools for social media graphics
Video production experience is an asset; otherwise, a passion for learning how to create video content is required
A solid understanding of analytics, with the ability to generate, analyze, and interpret data into concise reports
Strong Microsoft Office Suite skills; familiarity using Adobe Creative Suite is an asset

I

Perks:

Enjoy the flexibility of hybrid work options (home and office)
Maternity leave topup and parental leave
Great benefits, including extended health and dental coverage, healthcare spending account, and RRSP matching
Employee & Family assistance program, which offers 24/7 support online or over the phone
Be part of a workplace culture that is recognized as one of Canada's Top 100 Employers and is characterized by respect and inclusion for all
Competitive salary, participation in our generous performance bonus plan, and opportunity to join an employeeowned firm with potential share ownership
Financial assistance to support your relocation if applicable
Continuous support for your growth through professional development reimbursement, opportunity to join numerous internal committees, access to industryleading mentors from a multidisciplinary team
Work with an awardwinning marketing and communications team who is highly collaborative and resultsoriented
Participation in our numerous programs that support our

Four Cornerstones:
people & communities, clients & partners, processes & technology, and financial

About McElhanney:

Based in Western Canada for over 110 years, McElhanney offers innovative and practical engineering, surveying, mapping, planning, landscape architecture, and environmental services.

As a 100% employee-owned and operated firm, with over 1,400 staff members in 30+ locations, we are proud to offer qualified staff with shareholding options in our company.

At McElhanney, we work in teams to build strong connections with our staff, clients, and local communities. Our employees enjoy working here because of our varied projects, high