Marketing Coordinator - Kelowna, Canada - Canco Petroleum Ltd.

Canco Petroleum Ltd.

Verified Company

Kelowna, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Who are we?
At Canco, we're Canadian born and raised. We are an independent chain of gas stations launched in 2016. A bold alternative to big-box retailers, Canco was born from a vision to become a leading gas retailer brand.

We purchase directly from major fuel refineries and terminals in Canada to ensure premium products are offered at competitive prices.

Proudly local, we put people first and run our business with honesty, integrity and excellence.

The Role

We are looking for an experienced and highly energetic marketing professional to bring innovative marketing strategies to support our growing business.

You will be responsible for the creative process. From digital to brick-and-mortar, you will bring seamless continuity to our group of companies, bringing our brand to life.

Core Responsibilities

Develop strategic marketing initiatives and activities
Implement marketing plans that include print, broadcast, and online content
Create branded advertising campaigns and support the marketing and design teams by coordinating and collating content
Conduct market research to identify marketing opportunities
Evolve and manage all internal communication systems
Create, maintain, and strengthen the organization's overall brand through all media avenues
Organize and streamline service offerings into userfriendly concepts
Manage print contractors and other promotional vendors
Maintain strict confidentiality of sensitive information
Order and maintain promotional material inventory
Plan AGM, tradeshows, and seasonal events; identity, assemble, and coordinate requirements establish contacts, and develop schedules and assignments
Research industryrelevant products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research database
Monitoring budgets by comparing actual results with plans and forecast
Ensuring project deadlines are met
Assess issues as they arise, provide solutions where applicable, and escalate issues accordingly

Requirements:

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Bachelor's degree in marketing/communications or related (essential):

Two years of experience in content management, creative writing, advertising concepts, and media negotiations:
A Team player with great interpersonal skills
Able to multitask and meet tight deadlines
Highly motivated with an ability to work under mínimal supervision
Critical thinker with strong problemsolving and research proficiencies
Ability to comprehend and interpret competitor strategies and consumer behavior
Expert knowledge of Content Management Systems (CMS)
Ability to gather large amounts of data and convert it into meaningful analysis
Solid organizational skills and detail oriented
Ability to work under pressure and meet strict deadlines
Creative mind with superb written and verbal communication skills
Ability to simplify complex information into a userfriendly format
Proficient in Microsoft Office products