Marketing Specialist - Waterloo, Canada - Shaver Industries Inc.

Shaver Industries Inc.

Verified Company

Waterloo, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Marketing Specialist will be an enthusiastic, self-motivated, and proactive graphic designer with a background in writing or journalism who will be primarily responsible for developing content and marketing collateral in alignment with the organization's marketing objectives.

This individual will play a vital role in supporting the company's marketing goals and will be technically adept, creative, and a quick learner with the ability to conduct market research and analyze trends to identify new marketing opportunities.

ESSENTIAL JOB FUNCTIONS

Design, develop copy and edit technical content for use on the web and print media.
Collaborate with other teams, such as sales, human resources, and product management, to ensure cohesive messaging and branding.
Manage social media channels and monitor engagement metrics to improve social media marketing efforts.
Analyze and report on the performance and efficiency of campaigns
Promotional swag management.
Track the performance of communications and content to identify effective or evolved communications solutions proactively.
Create businessspecific content to deliver and strengthen brand awareness.
Take a proactive approach to coordinating ongoing content independently and with internal teams.
Stay informed of industry news and developments to support our marketing and communication efforts for all verticals.
Attend and contribute to all team meetings when required.
Communicate and maintain a cooperative working relationship with all Shaver staff and customers including problem solving and conflict resolution.
Support in house sales efforts when needed.
Support procurement when needed.
Additional duties may be assigned as needed.

SKILLS AND COMPETENCIES

Two to three years of technical experience and postsecondary education in Graphic Design, Marketing, Journalism, Business, and Communications. Highly developed editing, copywriting skills, and creative writing skills.
An interest in Industrial and mechanical products is an asset for developing product knowledge.
Strong problemsolving skills and analytical skills.
Experience with Microsoft Word, Excel, PowerPoint, Illustrator, Photoshop, Acrobat, and Key shot.
Excellent communication and presentation skills
Skilled in writing and editing content with an attention to detail with exceptional organizational and prioritization skills.
Ability to work effectively within a group as well as independently motivated with mínimal supervision.
Experience implementing digital and social media marketing strategies and campaigns.
Knowledge of manufacturing, technical and design processes is an asset but not required.

Pay:
$50,000.00-$60,000.00 per year

Benefits: