Marketing Communication Specialist, Mit - Mississauga, Canada - Konica Minolta

Konica Minolta

Verified Company

Mississauga, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

POSITION PROFILE

The Marketing Communication Specialist, MIT position sits within the Branding & Content, ICW team, which reports into the wider Marcoms Group, supporting the North America and Canadian Divisions.

Responsible for strategizing, managing and implementing branding, campaign and content development initiatives to support the MIT business segments.

This role will be key in determining communications tactics, based on data-informed decision making, and managing programs to generate leads for the Sales organization.

KEY RESPONSIBILITIES / DUTIES

Play a leading role in determining the corporate story for MIT, laddering up to the overall brand story, ICW
Work closely with the different practice teams (including our IT Division, All Covered, IT Weapons) to contribute to the key solutions / product launches and develop the marketing communications, brand and content strategy to help drive MQL and SQL for MIT
Keep a pulse on the market situation and researching / anticipating key trends pertaining to MIT in order to determine the key thought leadership insights / communication platforms to shape Marcoms programs
Act as a Marcoms consultant to other areas of the business to determine / provide advice on the most effective tactics / programs to support activities based on resources, timings and budget
Collaborate with the wider Marketing Teams to help implement multichannel campaigns to support activities this includes Marcoms Team, Digital Marketing, Channel Marketing and Learning and Development
Create and develop all marketing materials and collateral MIT in line with brand direction this includes developing content in accordance with customer segmentation requirements and customer value propositions
Analyze marketing ROI to help understand performance and determine changes required to programs / activities
Supporting our Corporate Events and Partnership team with communication activities as required
Manage communications spend for individual area and work with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets

SKILLS/QUALIFICATIONS

Ability to work with senior level executives within Konica Minolta
Excellent written and verbal communication and presentation skills
Strong relationshipbuilding skills and an ability to engage in collaborative decisionmaking
Great project and time management skills
High level of motivation and initiative. Passionate about results and detailed oriented
Ability to adapt to changing work & business priorities
510 years channel B2B marketing experience, preferably with IT background
Bachelor's degree in Marketing, Communications or related field
Strong organizational skills, ability to follow up and high attention to detail
Experience of integrated marketing campaigns
Solid understanding of sales and business processes
Ability to interact with other marketing teams to interpret and frame business needs into communications strategies
Has capabilities to interact regularly with other people within and outside the organization in planning,
Creative storyteller with exceptional writing skills
Experience hiring, guiding and work with agencies and freelance staff
Thrive in a fastpaced, deadlineoriented, and fun, work environment
Up to 25% domestic travel required. Must maintain travel documents up to date.