Manager, Marketing - Toronto, Canada - The Estée Lauder Companies

The Estée Lauder Companies

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

The Marketing Manager will:

Manage the Product, Trade and Consumer marketing activities for the brand
Build and maintain close relationships with Canadian and NOAM counterparts and interdepartmental teams to ensure alignment with NOAM strategy and planning
Build and maintain close Retailer relationships and work with the Director of Marketing to create a program cadence for each retail partner, including online
Be an analytical and strategic thinker to balance program planning and execution with post program reporting and analysis

ACCOUNTABILITIES

Product Marketing:

Working closely with the Marketing Director and Planning team, develop the forecast for all new initiatives launch and promotional
Responsible for planning, forecasting, and monthly management of all sample, collateral, and nonsaleable promotional forecasts
Liaise with both local and NOAM Planning and Operations teams to ensure consistent followup on all projects for ontime shipment of product, collateral, samples, and promotional materials to support marketing programs
Leverage available NPD data to develop and form strategic decisions
Partner with Marketing Director on category reviews for the pertinent segments of business which involves thorough research on Canadian trends, competition, and consumer dynamics. Requires analysis, identification of opportunities and strategic recommendations
Point person for category information: SKU count, pricing, and competitive analysis
Support the Marketing Director in the analysis and execution of annual price increase
Oversee the revision of seasonal order forms
Establish and cultivate relationship with NY cross functional teams to develop Canada specific programs and support materials where required / needed

Trade Marketing:

Primary liaison with NOAM Marketing team to align strategies and leverage programming where appropriate and applicable
Participate in weekly calls with the NOAM Marketing team to ensure a timely flow of information on U.S. strategies and any updates/changes that will affect/impact Canadian planning
Partner with retailers to develop and implement trade marketing programs specific to their environment requires knowledge of retailer levers, loyalty programs, VIP opportunities, etc
Leverage Retailer CRM data to understand consumer insights and make strategic decisions
Participate in weekly calls with each Retail partner to align and track upcoming event, promo, launch, advertising information and support
Review and approve all Retailer COOP advertising programs in conjunction with Marketing Director
Work with NOAM counterparts to plan, produce and deliver Visual merchandising assets required for new launches and new door openings creating locally when required
Maintain tracking results from campaigns and events
Manage Retail calendars
Create Seasonal Presentations for both Retailers & Field
Host weekly calls with local Field Sales and Education teams to manage communication flow and updates

Consumer Marketing:

Work closely with the Marketing Director and Corporate Consumer Engagement Team on Fiscal Media Planning
Working with the Marketing Director, develop seasonal Media Briefs to Agency and internal teams
Partner with the Marketing Director and Corporate Consumer Engagement Team to maintain KP&FM brands social media conversation through the creation of specific Influencer plans and programming
Primary liaison with Influencers, Influencer Management responsible for managing contract negotiations and payment
Work closely with the Marketing Director and NOAM PR Lead on PR related activities and initiatives for the market
Responsible for all system and creative collation and input to support media plans
Partner with Retailers and local Influencers to leverage social to build awareness in the market

Ecommerce / Social:

Finance:

Working closely with the Marketing Director, develop the annual marketing budget
Manage and maintain planning and monthly tracking of Fiscal budget, including working with finance and retailers to confirm spend, deductions, accuracy, etc
Reconcile month end charges with Marketing Director to ensure accuracy of the budget and latest estimates
Manage Fiscal Side X Side documents inclusive of historical budget spending analysis and proposals for future planning

Market Engagement:

Maintain current awareness of competitive activity in the retail environment, through print, digital and social platforms
Awareness of social media executions for the brand and those engaged within the brand (i.e., influencers etc.)

Qualifications:

Excellent team player with the ability to build, foster and nurture relationships
Highly organized and detailoriented, with a strong ability to manage multiple projects simultaneously with unprompted followthrough
Possesses strong digital and social media skills with a strong understanding of media planning