Content Marketing Manager - Vancouver, Canada - Scoop Robotix
Description
We are looking for a tech-savvy, detail-oriented _Content Marketing Expert_ to join our mission-driven organization.
In this hands-on role, you will have a key responsibility in shaping and implementing our content marketing strategy, with the objective of attracting, engaging, and converting our target audiences.
As the Content Marketing Expert, you will lead the creation and distribution of compelling content, using your strategic vision and exceptional writing skills to captivate our audience.
As our company continues to grow and gain additional resources, you will gradually transition into a more strategic role, overseeing the execution of content initiatives and driving the success of our content marketing efforts.
This is an exciting opportunity to join an organization dedicated to fighting climate change, make a meaningful contribution, and propel your career forward as a leader in content marketing.
Qualifications & Skills
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Proven experience (7+ years) in content marketing, ideally within the B2B SaaS or technology industry.
- Strong expertise in inbound content strategy and execution, including SEO, content creation, distribution, and performance analysis.
- Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and engaging content.
- A track record of driving results through content marketing, with examples of successful campaigns and content initiatives.
- Proficiency in using content management systems (CMS), marketing automation tools, and analytics platforms.
- Ability to thrive in a fastpaced, entrepreneurial environment and adapt to changing priorities.
- Strong project management skills, with the ability to multitask and meet deadlines effectively.
- Collaborative mindset with excellent interpersonal skills to work crossfunctionally and influence stakeholders at all levels.
- Join our passionate team and help us shape the future of climate tech through impactful content marketing.
Responsibilities
Content Strategy Development
- Collaborate with crossfunctional teams to define content marketing objectives and align them with overall business goals.
- Conduct market research and competitive analysis to identify content gaps and opportunities in the climate tech industry.
- Develop a comprehensive content marketing strategy, including buyer personas, content themes, distribution channels, and key performance indicators (KPIs).
Content Creation and Optimization
- Create highquality, SEOoptimized content such as blog posts, whitepapers, case studies, social media posts, videos, and website copy.
- Craft compelling narratives that effectively communicate our value proposition and resonate with our target audience.
Content Distribution and Promotion
- Leverage social media platforms and other relevant channels to amplify content reach and engage with the community.
- Collaborate with the marketing team to optimize content promotion through paid advertising, influencer partnerships, and content syndication.
Performance Tracking and Analysis
- Monitor content performance using analytics tools and leverage datadriven insights to optimize content strategy and drive continuous improvement.
- Develop and report on key content marketing metrics, including website traffic, engagement rates, lead generation, and conversion rates.
- Stay uptodate with industry trends and best practices, proactively sharing insights and recommendations with the team.
Instructions to Apply
- Please note, due to the high volume of applicants, only those selected for interviews will be contacted._
Benefits:
- Dental care
- Extended health care
- Life insurance
- Work from home
Schedule:
- Monday to Friday
More jobs from Scoop Robotix
-
Account Manager
Vancouver, Canada - 3 weeks ago
-
B2b Account Development Representative
Kitchener, Canada - 3 weeks ago
-
Client Accounts Growth Manager
Toronto, Canada - 1 week ago
-
B2b Saas Account Manager
Toronto, Canada - 2 weeks ago
-
Technical Support Manager for a Start-up Saas
Toronto, Canada - 2 weeks ago
-
Customer Success Manager
Toronto, Canada - 3 weeks ago