Marketing Consultant, Digital Personalization - Toronto, Canada - McDonald's Canada

McDonald's Canada

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world.

We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it.

We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Job Description:

Position title:
Marketing Consultant, Digital Personalization Strategy

Department:
National Marketing

Position band:
Supervisory/Consultant (G3)

Reports to:
Marketing Manager

Type of position:
Full-time, permanent

The Opportunity
How would you like to work for the #1 quick service restaurant operation in the world?

We currently have an opportunity for a Marketing Consultant, to join our team at the Toronto Corporate Office. If you thrive in a fast-paced environment filled with non-stop action, then this role is for you

What's in it for you?
This is an unparalleled opportunity to join a growing and winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees.

You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.

Principal Accountabilities:
_In addition to following McDonald's policies and procedures, principal accountabilities include, but are not limited to:_

Lead the personalization strategy that drives segmented performance and optimization in the McDonald's app and digital marketing channels.
Define key segments and models to deliver a best in class targeting strategy, and lead segment analysis, optimization, migration, and reporting.
Develop and execute a segmentled testing strategy and regularly present reports on performance and learnings.
Lead the development and activation of new models, platforms, and digital user journeys to grow customer lifetime value.
Partner closely with Technology and Data teams to elevate roadmaps for marketing technology and data integration.
Support an inapp offer strategy to grow digital performance through testing and identifying key learnings, recommendations, and opportunities for future program optimizations.
Work closely and collaboratively with BI and analytics teams on regular CRM testing strategies, analyses, and reporting.

Qualifications:

46 years' of experience in a datadriven and / or digital marketing role
Bachelor's degree in business, Marketing, Analytics, or Communications
Experience in executing dynamic, datadriven marketing campaigns and strategies through working with crossfunctional teams and external agencies
Experience with a customer engagement or multichannel marketing platform such as Salesforce Marketing Cloud, Braze, Adobe AEM or Adobe ACS
Experience with reporting on segmented marketing programs and campaigns
Experience managing test & learn strategies to drive marketing optimization based on trends in personalization
Experience managing segmentation models and strategies for segmented performance
A curious, digitalforward thinker who is customerfocused, driven to innovate, and has strong initiative in a fastpaced agile environment
Highly organized and detailoriented to manage multiple projects and prioritize them to ensure they adhere to timelines
Strong communication skills and ability to effectively communicate results, learnings, opportunities, and recommendations to a broad range of crossfunctional stakeholders
Experience working with loyalty, reward or subscription programs a plus
Experience with a Customer Data Platform (CDP) a plus

Additional Information