Manager, Performance - Waterloo, Canada - Sun Life

Sun Life

Verified Company

Waterloo, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self.

You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you.

Your leaders will inspire and help you reach your potential and soar to new heights.

Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Please note this is a 15-month contract covering a parental leave
The Growth and Performance Marketing team is looking for a strategic growth marketer to join Sun Life.

This person will be a team player and people manager, highly capable of juggling shifting priorities and deliverables with a flexible and can-do approach.

They will have strong experience driving conversion and business results with a paid and organic social media strategy, as part of larger national campaigns.

At Sun Life, we're proud to be a Best Workplace for Hybrid Work by Great Place to Work Canada and proud to have the Canada Award for Excellence for Mental Health at Work.

What will you do?

People manager to a team of Marketing Consultants that support paid and organic initiatives across social media platforms
Leveraging data from multiple sources you will track conversion rates across the funnel, by campaign, by tactic, making optimizations to drive success
Builds and manages relationships with key partners at all levels to understand business objectives ensuring that content journeys and media strategies align
Develops measurement goals, data capture requirements, ROI campaign and media performance of owned, earned and shared properties.
Takes initiative to closely monitoring emerging tech trends and capabilities driving the strategy of new social media capabilities and processes across social media platforms
Works across multiple internal teams and with our creative and media agencies to create and launch paid marketing campaigns
Maintains strong networks with industry partners such as Meta, Reddit, Pinterest, and LinkedIn to understand and keep up with trends

What will you need to succeed?

University degree in business, marketing, or a communicationsrelated field or an equivalent combination of education and experience
Relevant digital experience in a media agency role is preferred
Proven record of success in digital marketing with measurable results
Knowledge of paid social media tactics, targeting capabilities and promotional execution (business ad manager experience required)
Thorough understanding of digital analytics and measurement, especially in Ads Manager
Experience working with Influencers and Creators across various platforms
Understanding of web traffic metrics, and familiar with Adobe Analytics
Proven ability to leverage analytics to make strategic and tactical recommendations
Creative problemsolver who has a meticulous eye for detail.
Strong time management and prioritization skills.
Strong project management skills with the ability to lead and direct internal teams and outside resources.
As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and Frenchspeaking colleagues or internal partners across Canada or worldwide

What's in it for you?

Flexible Benefits from the day you join to meet the needs of you and your family
Wellness programs that support the three pillars of your health mental, physical and financial
A hybrid working style that prioritizes flexibility
Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
A friendly, collaborative, and inclusive culture
Joining a reputable organization with over 150 years of history

#LI-Hybrid

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work.

Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

74,100/ ,800/120 800

Job Category:

Marketing

Posting End Date:

15/08/2023