Manager, Group Marketing - Waterloo, Canada - Equitable Life of Canada

Equitable Life of Canada

Verified Company

Waterloo, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At Equitable Life of Canada, we realize that your work life is not just about performing a job; it's about being part of a workplace that helps you grow and reach your full potential.

Within our friendly and collaborative work environment, we recognize that the key to our growth and success is a dedicated, motivated and customer-responsive staff.

Join Equitable Life today.

Position Title:
Manager, Group Marketing

Reports To:
Director, Marketing

Department:
Group

Term:
Permanent Full-Time

Work Arrangements:

We are currently working remotely, and we will be moving to a hybrid model when our office renovation is complete (approximately September 2023), coming into the office a minimum of 2 days per week, every other week on designated days.

The Opportunity:
Equitable Life is looking for a Manager, Group Marketing to join our growing Group Marketing team

This role will be responsible for managing the Group division marketing communications staff.

Additionally, this role will work with the Director and Product Managers to develop and implement internal and external marketing communications plans for the Group division's products and sales initiatives.

Now is an exciting time to join one of the Waterloo Region's Top Employers for 2023

What you will be doing:

Developing and implementing marketing communications strategies for the Group division
Budgeting and managing the effective use of the print and promotional materials throughout the year
Ensuring that the marketing communications produced in the Group Division are compliant with external regulations and internal guidelines
Coordinating the marketing communication work for the Group division across internal business partners and corporate communications
Launching communications and promoting the Sales Conference, the Advisor Roadshow and other events and webinars to Sales staff, Advisors and distribution partners
Creating and maintaining training material and presentations on products, sales concepts and other marketing opportunities to facilitate the training of producers/advisors and the Group Sales and Service teams
Editing and writing creative and or technical internal and external communications
Monitoring marketing communications trends and technologies to identify and leverage vehicles, tools and tactics that help engage our key audiences
Acting as key stakeholder for the Group elements of both the corporate website and advisor website design
Working with the Graphics Services department on the design and production of materials
Managing of daytoday staff activities and their professional development and performance
Conducting annual staff performance appraisals and recommend appropriate salary increases
Addressing performancerelated problems, learning opportunities and initiate appropriate corrective action

What you will bring:

Ten years of industryrelated experience, particularly as it relates to marketing of Insurance products
Postsecondary education in English, Public Relations, Communications, Journalism or related field
Superior and diverse writing and editing skills
Experience managing staff and coordinating production of marketing communications and promotional activities
Experience with coordinating webinars special events, trade shows and conferences
Ability to work with other employees, managers, designers and suppliers
Demonstrated success in market strategy development and delivery
Ability to work under deadlines in a fastpaced work environment
Strong organizational skills with the ability to manage multiple tasks concurrently
Strong interpersonal and influencing skills with the ability to effectively lead initiatives, gain support and build consensus with stakeholders.
Demonstrated project management skills with the ability to plan and execute multiple projects simultaneously
Innovative problemsolver with strong analytical and decisionmaking skills.
Experience with online marketing campaigns and platforms.
Prior experience working with creative designers; knowledge about design principles an asset
Ability to lead creative development and implement industry best practices
Exceptional marketing campaign and project management skills
Bilingual, spoken and written (French and English) preferred

What's in it for you:

A healthy worklife balance with employee wellness top of mind
Annual bonus program, annual vacation allowance, and companypaid benefits program
An additional paid volunteer day each year so you can spend time giving back to the community
Immediate enrollment in the company's pension program with employer matching
Employee resource groups that support an inclusive work environment
Tuition support and specialized program assistance
A company subsidized cafeteria with a variety of daily options
Discounts on company products and services, and access to exclusive employee perks
Regular EQ T