Communications Specialist - Toronto, Canada - Mark Anthony Group Inc. - Canada

Mark Anthony Group Inc. - Canada

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Mark Anthony Group is one of North America's most successful privately held alcohol beverage companies.

We are a leading producer and distributor of fine wine, premium Ready to Drink (RTD) products, and spirits in the Global beverage alcohol industry.

We are an innovative and ambitious organization with a successful track record of building successful and disruptive brands, including the iconic
Mike's Hard Lemonade and
White Claw.

As the
Communications Specialist you will collaborate with our Communications Manager to implement strategies for Bacchus Frechette and Mark Anthony Wine and Spirits brands (both import brands).

Drive consumer awareness through earned media, paid promotions, influencer campaigns, events, and accolades, enhancing brand visibility and boosting sales nationwide.

What you'll do:

Work with Manager, Communications to drive PR initiatives, campaigns and media relations for our MAWS import wine & spirit brands, and Bacchus Frechette.
Support media activity interviews, events, placements, briefs, followups, preparation and tracking of product release communications etc.
Fulfill inbound media requests and develop media toolkits and other PR/marketing.
Manage media sample drops (ordering, packaging & shipping samples to reviewers)
Oversee PR calendar and media database.

What you have:

Bachelor's degree in journalism, public relations, corporate communications or acceptable combination of equivalent experience a strong asset
4+ years proven experience as a public relations, events specialist or similar position
Bilingual an asset (English/French)

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At Mark Anthony, we live by our 5 Core Values every day:

Sense of Urgency_

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe it if can be done, we're the ones who will do it first.

Authenticity_

We need to stay real because our brands, our stories and our culture must remain genuine to thrive.

When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity_

Our lives are complicated enough.

So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility_

Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.

Trust_

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.