Marketing Automation Technical Lead - Ottawa, Canada - EDC

EDC

Verified Company

Ottawa, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Posting Date:
Nov 3, 2023, 11:55:06 AM

Primary Location:
Ontario-Ottawa

Job Type:
Permanent

Schedule:
Full-time

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad.

EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

When you join our team, you'll be helping Canadian businesses learn the endless possibilities that open to them through export and help bring their vision, passion, and innovation to the world.

Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide.

You'll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success.

And you'll know that you're making an impact every day - for businesses, for Canada and for the people you work with.

Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world.

#LI-Hybrid

Team & Job Overview
They will be asked to act as Technical Lead for any Eloqua-related requirements across the corporation (i.e. set up of form pre-population, web data look ups, API, system integrations, lead scoring, etc.) providing direction/guidance on best methods of design and responsible for implementation.

Support ongoing maintenance/enhancement of Eloqua components (i.e. programs, campaigns, reporting, etc.) In addition to being the Eloqua technical lead, they will be responsible to decommission and re-integrate existing integrations as EDC moves towards other web platforms, CRM's and data housing technologies.

Key Responsibilities

Development (30%)

Translate marketing requirements into technical solutions within Eloqua
Work with EDC business and technical resources to design new data integrations
Design and prototype proofofconcept solutions within Eloqua
Build and document reusable elements including standard programs, campaigns and templates to increase marketing effectiveness
Integrate data models into Eloqua to drive new business acquisition and retention.
Ensure CASL governance adhered to in both data collection, maintenance and communications

System Admin (25%)

Develop reports and alerts to monitor system health and take proactive and remedial actions as required
Maintain and modify data integration configurations between Eloqua, Adobe Experience Manager, Adobe Target, Adobe Analytics, MyEDC, Siebel CRM, and Salesforce.

Support and QA Tasks (25%)

Interact with Oracle Eloqua to open and manage support tickets
Create and update howto guides and job aids in support of Eloqua implementations
Conduct detailed product walkthroughs and answer technical questions for EDC technical teams and marketing automation specialists
Campaign QA process to enable others on the team (i.e. best practices, documentation, training, monitoring)
Design and build custom reports in Eloqua Insights that support the datadriven marketing decisions
Assist with the rollout of new features contained in quarterly Eloqua updates
Design and conduct training on EDC Eloqua Technical standards
Component testing process (i.e. best practices, documentation, training, monitoring)

EDC Agile Marketing (15%)

Participate in agile ceremonies such as standups, sprint reviews and retrospectives
Keep all tasks uptodate in EDC's agile software, Azure Dev Ops.
Maintain an active backlog of new requests that support the marketing team.
Work with various stakeholders on developing a roadmap to transition Eloqua integrations with current legacy systems, to modern CRM's such as Salesforce, Web Platforms, CDP, MDM, and other technologies.

Screening Criteria

Proven problemdiagnosis and problemsolving skills
Completed Undergraduate Degree in computer science, information technology or a relevant field. Marketing experience an asset
At least 5+ years' experience in use of Eloqua (including data integrations, API, forms, web look ups, etc.)
Experience with SalesForce, data transformation projects, integrating with systems from the ground up.
Experience coaching and proven ability to transfer technical knowledge through a variety of methods and media
Communication and teamwork is key

Assets

Familiarity with Agile methodologies
Experience with web tracking technology
Selfstarter with the ability to manage multiple projects at any given time while finding ways to deliver value to internal clients

Salary Range:

Salaries are based on qualifications and experience and typically range from $90,544 to $120,725 plus a performancebased incentive.
EDC's Commitment to Employment Equity

**How to apply