Programmatic Coordinator - Toronto, Canada - Klick Health
Description
About Klick Health
About our Media craft
Work term:
Permanent, Full-time
Location:
Toronto, ON (Hybrid)
We are seeking a dynamic and detail-oriented
Your mission will be:
- Campaign Management: Set up, launch, and monitor programmatic campaigns across various platforms, ensuring accurate implementation and delivery; Regularly review campaign performance metrics, identify areas for improvement, and implement optimization strategies; Actualize campaign billing at the end of each month
- Data Analysis: Analyze campaign data and performance metrics to generate insights and actionable recommendations
- Technical Expertise: Manage programmatic ad operations, including troubleshooting, and quality assurance to ensure accurate ad delivery; Stay current with industry trends, technologies, and best practices related to programmatic advertising
- Collaboration: Work closely with crossfunctional teams, including Planning, Ad Ops and Analytics, to ensure seamless campaign execution and alignment with overall marketing strategies; Communicate campaign updates, progress, and results to internal teams
- Optimization and Testing: Implement ongoing optimization tactics, such as bid adjustments, audience segmentation, and ad placements
- Quality Assurance: Perform thorough QA checks on creative assets, landing pages, and tracking to ensure accurate and consistent campaign execution
- Vendor Management: Liaise with external partners, agencies, and ad tech vendors to coordinate campaign setup, troubleshooting, and optimization efforts
What tech skills you bring:
- Education in Digital Marketing, Advertising, Media Studies, Communication, or related fields
- Understanding of traditional and digital media planning concepts
- Excellent proficiency in Excel, coupled with a solid understanding of Word and PowerPoint at an intermediate level
- Strong understanding in programmatic platforms, such as Yahoo, Nexxen, GoogleAds, is great to have
What unique attributes you bring:
- Adept time management across multiple campaigns, and effectiveness under pressure
- Proactive involvement in the media team, with a selfstarter attitude fostering creativity, enthusiasm, and organization
- Ability to operate with mínimal supervision within a growing team
- Willingness to learn and master new software platforms
- Strong initiative with a focus on problemsolving
- Adaptability and flexibility in a fastpaced, everchanging environment
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Detailoriented with excellent organizational and project management abilities
- Effective written and oral communication skills to effectively convey complex concepts clearly
- You're not simply talented, but also optimistic, driven, empathetic, trustworthy, and kind
In summary, the Programmatic Coordinator role demands meticulous management of campaigns, insightful optimizations, and a dedication to thriving in a dynamic media landscape.
LI-Hybrid
- #LI-JG1
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