Manager, Paid Media - Toronto, Canada - Keypath Education

Description

Company Description

Make a world of difference.
Want to make a difference in the world?
Become a Keypather.

From guiding the student experience, to delivering programs that meet the needs of the future-of-work and help solve our global social and economic challenges, every one of our people (Keypathers) create impact, every day.

• Roles at Keypath Education are available as remote, hybrid, or inoffice._

Job Description:

As part of Keypath's Americas and Europe Paid Media team, the Manager, Paid Media will lead a team that plans and manages Paid Search, Paid Social, and Display campaigns across a portfolio of university partners and programs.

We are looking for someone who enjoys leading a team, who is passionate about marketing, and can act as a thought leader on how we use Paid Media.

The Paid Media Team is part of a fast-paced, high visibility, and high demand marketing team. As such, strong project management, relationship building, and communication skills are a must.


What you'll be doing as the Manager, Paid Media:

• Manage, coach, and grow team members skillsets
• Be the first point of contact for all queries within your team
• Actively monitor and engage with team members having trouble achieving performance metrics
• Identify knowledge gaps and provide specific trainings to address
• Identify process gaps and create documentation to standardize the way our teams operate
• Review all strategy docs and testing frameworks
• Review and recommend any necessary optimizations to team members campaigns that align with better down funnel performance on a regular cadence
• Oversee accurate and timely performance reporting and optimization for digital channels and proactively forecast trends and challenges
• Allocate and manage team resources
• Collaborating on, and at times leading, large scale strategic projects
• Promote a culture of innovation and continuous improvement in digital channel performance and platform
• Contribute to the growth and evolution of the paid media teams processes
• Investigate new and innovative ways to leverage current technology stack and navigate the changing digital landscape
• Support the development of the digital innovation roadmap, testing and continuous improvement, and implementation of new vertical digital platforms

Qualifications:


Education:

Bachelor's degree in required in Marketing, Business, IT, or a related field


Experience:

• 7+ years of relevant and progressive work experience
• 1+ years of direct or indirect people management experience
• Great conflict resolution and able to have those 'hard conversations' when required
• Constantly seeking out how performance is impacting deeper business objectives (post lead submission)
• Meticulously organized and a great communicator
• 5+ year's experience with Google Ads, Facebook Ads, LinkedIn Ads
• 2+ year's experience with Google Analytics, Data Studio or other data visualization platforms
• Inherently analytical and able to tell a story with data

Preferred Skills:

Recent experience in performance marketing in higher education or at an Online Program Management company

Additional Information

Benefits Include

• Medical, Vision and Dental
• Tuition Reimbursement
• Partner Degree Program earn a free degree from one of our partner institutions
• RRSP/Retirement Matching Contributions
• Paid Leave Policies

- _ Paid _Holiday Week Shutdown in December

• Family Flex Program
• 2 Mental Health Days per year
• Volunteer Time Off
• Professional Development Programs
• Remote/Flexible Work Options

A little bit about us

Our people (Keypathers) are working across North America in many of the United States and provinces of Canada, either in our physical offices (Schaumburg and Toronto) or virtually from home.

You can choose where to work if you live near one of our offices. Either way, we'll support you in doing your best work from your home office.

Keypath Education is a leading global edtech company partnering with some of the world's leading Universities to create innovative and in-demand online education programs across a range of disciplines.

We are a rapidly growing, fast-moving international team who value community, collaboration, innovation, and lifelong learning.

Certified as a Great Place to Work, our in-country office is in Toronto. Today, our Canadian team numbers more than 70 full-time employees.

We gather teams of experts from marketing, instructional design, web development, finance, and student service backgrounds, to support University partners in Canada and around the world.

Why Keypath

Sure, anyone can tell you how good their company culture is, but we encourage you to read our reviews and form your own opinion.

We've got a caring and engaged Global CEO who replies to Glassdoor reviews personally and recognizes that the only way we can achieve our vision is through an inclusive culture that celebrates diversity, works in harmony, and ca