Marketing Brand Coordinator Student, Vermont - Toronto, Canada - CT Corporation

CT Corporation
CT Corporation
Verified Company
Toronto, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

Help us boldly shape retail in Canada
Canadian Tire Corporation's (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922.

Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people.

To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada's retail industry.

As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.


At Canadian Tire we work flexibly embracing 'Hybrid' whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes.

Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs.

Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.


Our Commitment to students:


  • Work in an environment that supports, and fosters knowledge sharing and provides key experiences to increase capabilities through projects or objectives.
  • There will be specific and measurable objectives/goals that will support learning & achieving relevant business deliverables.
  • Continue to support Canadian Tire's culture of learning from others, continuous improvement, agility, growth and innovation.
  • Investment in the community to create a talented diverse workforce for Canada and Canadian Tire's future.
  • Building & strengthening student social engagement throughout their education and pursuit of their career through ongoing communication and relationship building.
**Position Summary: The Vermont Castings (VC)/MASTER Chef (MC) brand team are the brand stewards for the portfolio, setting the long and short-term strategic plans and roadmap for the business, spearheading key growth initiatives (new product innovation, customer, channels, etc.), managing brand performance, and executing key brand initiatives (innovation, content, packaging design, in-store activations, etc.) with excellence.

The primary focus of this role will be on the Vermont Castings portfolio.

With the brand sitting in the earlier part of the life stage cycle, Vermont Castings' mandate is to:


  • Grow awareness of the best level BBQ brand
  • Increase consideration to become a formidable player in the Backyard Living segment
  • Develop a pipeline of innovation to support the sales growth targets and stay relevant and top of mind with consumers


The Marketing Brand Coordinator Student for this team will help support key initiatives across the brand, specifically gaining exposure and experience in brand management, business and consumer analytics and insights, product development support, and packaging execution.

The Marketing Brand Coordinator Student will work with a wide variety of cross-functional teams, including (but not limited to) Merchandising, Packaging, Product Development, Quality Engineering, Financial Planning & Analysis, Insights, Strategic Marketing, Loyalty, Vendors, and Agencies.


What you'll do:


  • Assortment Mapping (analysis, research, building an assortment/product recommendation, presentation of recommendations)
  • Assess, Recommend, and Implement content enhancement requirements for the Vermont Castings on the brand's website
  • Research of trends and key competitor information
  • Support the build and presentation of the monthly Integrated Business Review to internal teams
  • Assist in the more detailed work related to developing packaging design and consumerfacing communication
  • Support the design, vendor sourcing, and project management for the Vermont Castings and MASTER Chef booths at the annual Canadian Tire convention
  • Supporting ongoing projects as required

Who you are:


  • Exceptional communication skills with the confidence and passion to share knowledge
  • Creative thinker who is observant to seek new opportunities and perceptive to abstract ideas
  • Goal driven individual to seek out continuous improvement opportunities
  • The ability to take a collaborate approach to build strong relationships and have positive team experiences
  • Flexible and dynamic individual who is able to adjust and prioritize accordingly to adapt to business demands and requirements
  • Solid foundation of relevant technical skills
  • Demonstrates behaviours of transparency, accountability agility and learning from others that will support your success

What you've done:


  • Currently enrolled in a postsecondary program in Business, Marketing, or a
  • Some prior work experience preferred, specifically in a corporate setting, an asset
  • Prior exposure to brand or business management a definite plus
  • Retail store experience is an asset
  • Demonstrated ability to think creatively and
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