Marketing Manager - Cambridge, Canada - Clarion Medical Technologies Inc.

Clarion Medical Technologies Inc.

Verified Company

Cambridge, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Marketing Manager researches, develops, implements and analyses marketing strategies and budgets to support B2B sales for consumable product lines.

As well as, B2C practice management strategies, initiatives and collateral.

The MM liaises with suppliers to adopt & launch products into the portfolio following the Clarion Launch process; and works closely with the AES Marketing Director, Division Sales Directors, and Regulatory Director to gather insights into the business and clinical aspects of the assigned market to develop strategic marketing programs that support the financial objectives of not only the AES division, but Clarion as a company.

The Marketing Manager oversees Clarion Medical's consumable marketing staff.

They ensure the team is effectively promoting the consumable product lines and targeting the correct and appropriate audience in their campaigns.

They keep their teams motivated and encourage creativity and innovation.

The successful applicant will:

Issue performance reporting on specified product lines including purchasing trends, campaign results, and relevant promos
Provide sku level forecasting for all consumables
Conduct ongoing customer, market and competitive analysis and research
Management consumable marketing team including conducting quarterly reviews and setting KPI's
Work with Marketing Director and Sales Director to develop quarterly and annual Marketing Plans, including development of communication initiatives, sales, marketing and technical programs
Manage marketing projects based on approved marketing plan and budget; provide analysis and ROI for all projects at quarterly business reviews
Work with graphic designers, external vendors, Customer Service to develop and execute campaigns
Develop expert knowledge of products in the assigned portfolio, serve as information resource to sales and internal teams
Develop and maintain all collateral for the portfolio, both adapted from suppliers and new items as needed for the Canadian market, based on mutually agreed upon timelines
Conduct quarterly reviews and set KPI's for consumable marketing team
Postsecondary degree/diploma in Marketing
Minimum of 5 years' experience in Marketing
Experience in the health & beauty industry preferred
Experience with medical aesthetics lasers preferred
Excellent communication skills, verbal and written
Exceptional copywriting skills with respect to marketing collateral (brochures, website etc.)
Advanced spreadsheet and numerical analysis skills; business cases, forecasting
Effective project management skills
Excellent prioritization and time management skills
Ability to be proactive with a sense of urgency
Selfstarter, highly motivated, excellent initiative and ability to work in a fastpaced environment that is continually changing
Sound understanding of marketing principles & consumer strategies
Good team player work collaboratively and effectively as a team member
Strong decisionmaking and judgement skills
Exceptional interpersonal skills ability to build excellent working relationships with internal and external stakeholders
Group facilitation skills
Bilingual would be an asset but not a requirement