Programmatic Strategist - Toronto, Canada - Merkle
Description
Other:
Toronto, ON
About the job:
- Set up and provide oversight of programmatic campaigns across various platforms
- Participate in discussions about potential campaigns and attend new campaign briefings, including assisting with the RFP creation
- Project and account management of campaign from beginning to end from initial briefings, planning, platform(s) setup and golive to post reporting
- Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
- Work effectively with internal and external partners including planners and media partners
- Completing, post launch audits, campaign optimizations & pacing on programmatic campaigns
- Review and flag any potential challenges or opportunities within live campaigns
Qualifications:
years of programmatic experience
- In platform experience with DSPs including DV360, Amazon, Teads & The Trade Desk
- Basic understanding of tagging, ad serving & campaign management tools
- Strong problem solving and critical analysis skills
- Desire to continuously learn and develop
- Aptitude to build and maintain strong working relationships
- Excellent communication and writing skills
- Ability to organize and strong attention to detail
- Advanced Excel & Powerpoint knowledge
Additional Information:
LI-DM1
About the Company:
We are champions for meaningful progress, helping our clients to win, keep and grow their best customers.
With best-in-class services and solutions in media, CXM, and creative, we operate in over 145 markets worldwide with more than 48,000 dedicated specialists.
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