Head of Brand Creative - Toronto, Canada - Pilot Coffee

Pilot Coffee

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At Pilot, we work with an incredible team who are passionate about coffee and equally committed to quality. To achieve our full potential, we foster an environment where everyone feels included, heard and appreciated.

Our values of quality, innovation and relationships enable us to provide exceptional service and lie at the heart of everything we do.

Position:
Head of Brand Creative

Location:
Pilot Coffee Roasters, Toronto, ON

This is an exciting opportunity for a Head of Brand Creative to report directly to the Chief Executive Officer and play a strategic role responsible for setting and executing against the Brand's vision for what Pilot looks, feels and sounds like in our communications, campaigns, brand initiatives and media.

We are looking for an exceptional storyteller and true brand marketer, who will shape and elevate Pilot's overall brand identity in line with our culture, values and legacy.

They will be responsible for leading our in-house creative and marketing team and lead the conceptual vision and art direction for campaigns, brand initiatives and marketing programs.

Primary Duties & Responsibilities

Brand Management:
Provide answers to the questions: What categories and products should we be in? How do we position and price? Where and how do we sell our products?
Serve as a passionate steward and advocate for the brand and its values.
Own the product segmentation strategy, that will include consumer insights, category trends, and market dynamics.
Manage the positioning of the brand so that it uniformly succeeds across various touch points including but not limited to advertising, social, digital, website, events, point of sale, packaging, sales decks, internal comms, etc.
Lead the creative and marketing team for the P&L for each product family, as well as manage all briefed work while directing all the creative teams and alignment.
Work shoulder to shoulder, to support all sales channels.
Marketing Strategy:
Serve as the architect of the marketing strategy and set the goals for the brand.
Manage relationships with external agencies.
Set and manage the marketing budget.
Shopper Marketing:
Responsible for our shopper marketing matters, including strategy, calendar, agency management, POS, coupons, demo/store events, etc.
Communications:
Lead communications internally in line with Pilot's culture and values
Lead external public relations and manage events.
Creative Direction:
Collaborate with the Creative team to provide analysisbased strategic insights that support the sales channels (where we should be, when we should be there, what we should say). Provide direction that will allow the creative team to develop the right qualitative language, images and design for effective marketing.
Develop Creative Briefs, Strategy and Execution based on collaboration with crossfunctional partners (Brand and Product Marketing, Marketing Activation, Omnichannel)
Responsible for managing the team's overall operating model, including the setting and enforcing of brand guidelines

Inspires team

Pushes methods, creative processes and thinking (brand storytelling, and differentiation)
Service Internal Customers:
Provide support to internal customers including Operations, treating them as customers with an understanding that their success is crucial to overall brand success.
Culture Influencer:
Help define the future look and feel of Pilot's brand, in line with our culture, values and legacy.
Optimistic change agent that helps energize and lead the rest of the organization toward the fulfillment of our mission.
An understanding of and commitment to the mission and values of Pilot Coffee Roasters;
All other reasonable duties assigned by the company.

Qualifications

10+ years of experience in multichannel brand marketing within the CPG/Food & Beverage Industry
5+ years of team management or crossfunctional team management in a fastpaced and dynamic organization.
Solid understanding of project management methodologies.
Advanced experience with digital analytics and reporting technology.
Proven ability to identify and resolve issues, manage risk, develop detailed project plans, specifications, and reports.
Skilled at working effectively with cross functional teams in a matrix organization.
Proven track record of lifting brand awareness, penetrating new markets, and driving growth.
Experience in crafting compelling storytelling through design copywriting skills considered an asset
Proven work experience in digital design; CMS platforms (eg; Shopify or BigCommerce), Automated Marketing software, UX/UI, loyalty apps, and bringing a brand to life consistently across all digital touchpoints
Strong Art Direction and image retouching skills
Deep understanding of how all social media channels perform, and how to build out branded campaigns within these platforms
Retail and spatial design experience are considered