Marketing Manager, Events - Toronto, Canada - University Health Network

University Health Network
University Health Network
Verified Company
Toronto, Canada

1 month ago

Sophia Lee

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Sophia Lee

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Description

JOB POSTING #913884

Position:
Marketing Manager, Events

Site:
The Princess Margaret Cancer Foundation (700 University Avenue, 4th Floor)


Department:
Foundation


Status:
Full-Time - 1 Year Contract


Do you want to be part of a bold and ambitious team that will Conquer Cancer In Our Lifetime?

About Us
The Princess Margaret Cancer Foundation (The PMCF) is one of the world's leading cancer charities.

The PMCF raises funds for Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world.

We are relentless in the pursuit of our vision. For more than a decade, The PMCF has been on an aggressive growth trajectory.

In 2019, we raised $112 million - our best year ever - and we are on track to raise even more in 2020.

Setting daring and audacious goals is a mindset that is driven by The PMCF's culture and passion to perform.

We have pioneered many successful fundraising programs, including our world-leading Princess Margaret Home Lottery, and some of the world's largest cancer fundraising events.

The Princess Margaret is a proud member of University Health Network, Canada's largest research hospital network, which also includes Toronto General Hospital, Toronto Western Hospital, Toronto Rehab Institute and The Michener Institute for Education.


About the Team


Our Marketing Department's vision is to create world-class, awarded, strategic creative communications in support of all our business functions, leading The PMCF to become Canada's most respected charitable foundation.

Our culture of innovation and collaboration has helped The Princess Margaret to become a highly revered cancer centre that is recognized on the global stage for consistently surpassing our fundraising goals.

If you are a relationship builder and problem solver with exceptional marketing abilities, a "can-do" attitude, and a strong desire to contribute to our mission of _Future Care Now, _we would love to hear from you


About the Role


As the Marketing Manager of Events, you will focus on the marketing execution of some of Canada's largest fundraisers including; The Starlight Journey to Conquer, The Princess Margaret Road Hockey to Conquer Cancer, and Quest to Conquer - as well as marketing for select other Peer to Peer and community fundraising events.

You will play a critical role in enabling The Princess Margaret Cancer Foundation to achieve awareness, participation and fundraising goals of our events.


Key Responsibilities

  • Support the development and execution of marketing plans across a portfolio of events
  • Support the Marketing Director, Events, in the planning and execution of all paid, earned and owned media
  • Working with Business Intelligence team on reporting and review of analysis to make data driven decisions
  • Support the development, maintenance and reporting of Events websites
  • Develop, deploy and report on social content across all major social platforms, and for select events, work closely with the Community Manager who will also handle community management for select events
  • Support the needs of influencer engagement
  • Lead development of and maintain integrated weekly communications calendar, status reports and workback schedules for each brand.
  • Work closely with agency partners to ensure projects are kept ontrack, ontime and onbudget
  • Provide marketing support, where needed, at our Events; can require evening and weekend work, and occasional local travel

Education/Experience:

  • A postsecondary degree or diploma in marketing or advertising preferred
  • 46 years of experience working on large national brands requiring complex project management
  • Experience analyzing marketing data to inform plan development. I.e., knowing what questions to ask and how to find the answers.
  • Highly skilled at project management including the development and detailed oversight of workback schedules, management of integrated status reports, budget tracking, etc.
  • Agency or clientside B2C marketing experience, with demonstrated client service experience
  • Experience in nonprofit peertopeer fundraising a definite asset.
  • Flexibility and willingness to work some evenings and weekends to support the events when required

Knowledge, Skill, Abilities**:

  • Proactive selfstarter who works collaboratively but is also comfortable initiating projects and working autonomously
  • A superior communicator, comfortable driving agenda and meetings.
  • Excellent interpersonal relationship and strong collaboration skills with all key stakeholders which include staff, members, donors and volunteers
  • Ability to multitask within a dynamic team environment
  • Ability to communicate confidently and effectively with all levels of the organization

Why work with us?

  • Experience a sense of purpose that you won't get anywhere else, in any other job. You will be making a difference for millions of people impacted by cancer
  • We have an open and approachable culture that en
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