Communications and Marketing Officer - Toronto, Canada - University of Toronto

University of Toronto

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Date Posted:03/15/2023

Req ID: 30308

Faculty/Division:
Faculty of Applied Science & Engineering

Department:
Engineering Career Centre

Campus:
St. George (Downtown Toronto)

Position Number:

Description:

About us:

U of T Engineering is Canada's #1 engineering school and among the world's best. Our diverse community includes more than 5,500 undergraduates, 2,700 graduate students, 360 staff, 270 faculty and over 50,000 alumni.

Through innovations in engineering education and research, we prepare the next generation of global engineering leaders to address the world's most pressing challenges.

The Engineering Career Centre (ECC) connects University of Toronto engineering students with meaningful professional experiences that provide a solid foundation for successful careers and life-long learning.

In addition to hosting a wide range of professional development workshops, events and services throughout the year, the ECC team runs a work-integrated learning program to connect engineering students with a wide range of industry opportunities.

As passionate and career-driven academic professionals, the ECC team seeks to nurture students and provide acomfortable transition from academic to professional life.

Your opportunity:

The Engineering Career Centre is an open, professional environment that fosters a culture built on respect, professionalism, goal orientation, self-motivation, accountability, excellence, and teamwork.

The leadership team believes in recognizing and valuing our employees' contributions to the advancement of the department's goals while promoting a strong commitment to work-life balance among our employees.

Reporting to the Executive Director, and under the general direction of the Manager, Operations, the incumbent is responsible for the creation and execution of marketing and communications strategies targeted to current and prospective engineering co-op students, new and future co-op employers, partners within the Faculty and University, and other valued stakeholders.

Working as a partner and in alignment with the Engineering Strategic Communications team, this involves leveraging market research and best practices for Faculty and University communication to develop, produce and deploy a range of tactics from print collateral to digital advertising to meet Engineering Career Centre objectives.

Your responsibilities will include:

Planning and developing an integrated multichannel communications strategy independently to support the strategic objectives and elevate ECC's profile and brand both internally and externally
Developing and implementing digital communication campaigns and programs that support strategic objectives
Advising on best practices and strategies to maximize digital communication initiatives
Conducting needs assessments to determine website functionality and requirements
Overseeing and implementing website enhancement activities to support project/program goals and objectives
Drafting and editing content for print and/or online communications channels
Developing and implementing social media programs and initiatives independently
Advising on strategies to maximize social media presence and growth

Essential Qualifications:

Bachelor's Degree in communications, marketing, or public relations or acceptable combination of equivalent experience
Minimum five years of related and progressively more responsible experience in marketing and communications
Must possess proven experience developing web content and experience with social media (e.g. LinkedIn, Twitter, Instagram, Facebook) in a professional capacity to engage audiences
Proven trackrecord of successfully developing and implementing marketing and communications initiatives
Applicants are expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment
Proficient with Microsoft Office
Technical fluency in WordPress, HTML,Adobe Creative Cloud products, Google Analytics and Search Engine Optimization (SEO)
Must demonstrate project management skills and be capable of executing a variety of creative, persuasive, costeffective marketing and communication projects within deadlines and on budget
Excellent writing, proof reading and editing skills
Detail oriented and accuracy are paramount
Knowledge of AODA standards
Strong communication (verbal and written), research and presentation skills
Driven by strategy and results, the incumbent must demonstrate creativity, strong conceptional skills and excellent judgement

To be successful in this role you will be:

Articulate
Goal oriented
Persuasive
Resourceful
Selfdirected
Thoughtful

Closing Date: 03/29/2023, 11:59PM ET

Employee Group:

USW

Appointment Type:
Budget - Continuing

Schedule:
Full-Time

Pay Scale Group & Hiring Zone:

Job Category:
Co