Marketing Manager - Toronto, Canada - Auxly Cannabis Group Inc.

Auxly Cannabis Group Inc.

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing Manager

Toronto

About Auxly Cannabis Group Inc.

Auxly is an international cannabis company dedicated to bringing innovative, effective, and high-quality cannabis products to the medical, wellness and adult-use markets.

Auxly's experienced team of industry first-movers and enterprising visionaries has secured a diversified supply of raw cannabis, strong clinical, scientific and operating capabilities and leading research and development infrastructure in order to create trusted products and brands in an expanding global market.

The Role

Our (Senior) Marketing Manager role will:

_Lead_ **the strategic development and execution of Auxly's entire portfolio of brands and to deliver short and long-term revenue and profit targets in line with Auxly corporate objectives.

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_Lead _Auxly's product portfolio strategy across our brands and categories
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_Identify _product optimization opportunities across the portfolio rooted in data and insights
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_Drive _consumer and customer insights leveraging existing research tools and data sources
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_Lead _annual brand planning for all brands based upon category, brand, consumer, and market dynamics.
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_Execute__ _brand strategy in the market in collaboration with Trade marketing, and measure and evaluate the impact
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_Lead__ _the strategy and execution of marketing communication plans include paid, owned, and earned opportunities
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_Own__ _the measuring and monitoring brand performance on an ongoing basis
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_Manage _agency partners to ensure on budget and timely deliverables
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_Support _the launch of all innovation products, including research, packaging, product design, consumer programs and merchandising solutions.
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_Own_ the brand marketing budget, including reconciliation, processing, reporting and forecasting, working closely with Accounts Payable.
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_Support_ **all aspects of commercialization a brand, including building relationships with government boards, working with subsidiaries, affiliated entities and partners to bring all Auxly brands to life.

Requirements:

B.A or B.Sc. degree in Business, Marketing or related field of study
5+ years of brand marketing experience with a preference to individuals with cannabis or hightiered consumer packaged goods experience focused in food, alcohol and tobacco industries.
Strong digital acumen with a focus on influencers and social media
Excellent attention to detail and strong project management skills
Solid experience in portfolio strategy and brand development including brand positioning and brand launch activities
Proven ability to navigate through strategic complexity and ambiguity
Experience in dealing with complex regulatory categories and managing a broad spectrum of projects
Strong communicator and storyteller to be able to influence all levels of the organization

How to apply
We provide accommodation for job applicants with disabilities during the recruitment process in accordance with applicable laws. Please contact us to request accommodation.