Intermediate Advisor, Communications and Marketing - Ottawa, Canada - University of Ottawa

University of Ottawa

Verified Company

Ottawa, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

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LinkedIn

Job Type:

Employee

Duration in Months (for fixed-term jobs):
N/A

Job Family:
Communications and Advisory Services

of Open Positions:
1

Faculty/Service - Department:
Student Affairs, Communications

Campus:
Main Campus

Union Affiliation:

SSUO

Date Posted:
February 15, 2024

Closing Date:
February 26, 2024

Note:
Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above

Hours per week:
35

Salary Grade:

SSUO Grade 10

Salary Range:
$75, $95,678.00

About Student Affairs:
There's nothing more rewarding than helping future generations reach their full potential at a world-class university.

With our wide variety of career opportunities and professional development pathways, we're sure that you'll enjoy the experience as much as our students do.

Position purpose:

Contribute to the development and growth of programs and services offered by the sector through strategic use of marketing and communication tools. Generate web content, conceptualize and implement communications and marketing plans to project a positive image, promote the brand and increase the visibility of the sector. Act as resource person to employees of the sector on inquires related to communications and marketing to ensure compliance with established policies and standards.

In this role, your responsibilities will include:

Communications: Develop and execute an annual communications plan that supports the sector's communications needs for various internal and external target audiences. To this end, write content for annual reports, news bulletins, brochures, speeches, web, social media and press releases and coordinate translation. Perform needs and cost/benefit analyses of proposed communications plans to support the annual budget planning of the sector and ensure that related activities comply with budget limits.
Marketing: Develop and implement marketing strategies for the sector contributing to the corporate marketing and communications plan. To this end, design marketing material, and collaborate with graphic designers and photography and printing resources in its production to promote the sector while ensuring compliance with graphic standards. Perform needs and cost/benefit analyses of proposed marketing plans to support the annual budget planning of the sector and ensure that related activities comply with budget limits.
Quality assurance: Develop performance indicators and monitor performance by executing consultations and surveys in order to maximize the effectiveness of marketing and communications activities/products of the sector. Analyze results and coordinate improvements to optimize the use of marketing and communications tools.
Trends and needs analysis: Initiate and execute market research studies and analyze results to identify potential new markets and program/service offerings. Analyze and evaluate communications and advertising needs and propose solutions contributing to annual strategic plan of the sector.
Client advice: Provide advice and tools to employees of the sector in the preparation of communications and promotional material to ensure visual identity and compliance to communication policies, web, accessibility and official language standards. Act as resource person for the sector for inquiries pertaining to the creation of accessible documents.
Web content management: Anticipate requirements and generate web content to best meet ongoing business needs while ensuring compliance with web, official language and accessibility standards and established policies. Develop and evaluate performance indicators for web usage and usability, and coordinate improvements to maximize the effectiveness of the sector's web sites.
Events management: Lead all aspects of planning and execution for small

- to mid-sized events for student recruitment and other special events in order to project a positive image of the faculty and/or the university. To this end, form and chair event planning committees, identify elements and timelines, monitor and communicate progress. Develop event budgets and ensure that all activities take place within budget limitations. Develop performance indicators and monitor performance to maximize the effectiveness of liaison and recruitment activities.

Liaison: Participate in internal and external meetings and events in order to facilitate outreach, engagement, and collaboration. Promote programs, developments, and ongoing activities. Represent the sector during external recruitment activities.

What you will bring:

Knowledge of marketing and communications principles normally acquired through a postsecondary degree in a related discipline or an equivalent combination of education and work experience
Minimum 3 years of demonstrated experience in a similar role
Experience in developing and implementing a communications plan
Experience giving presentations to large groups in both official language