Digital Marketing Specialist - Montréal, Canada - MindGeek Careers

MindGeek Careers

Verified Company

Montréal, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

What you'll be doing:

Benchmarking

Monitoring industry changes and benchmarking against online competitors;
Conduct market research to find answers about consumer requirements, habits and trends;

Implement Marketing strategies:

Come up with creative strategies to test all elements as part of the site (ad traffic, marketing messages, callstoactions, banners, page layouts, page designs, page flows, etc.) to increase member acquisition, retention and optimize revenue;
Work closely with the designer team and the integration team for the proper implementation of the tests;
Optimize site/page performance to increase clicks and conversions;
Monitor live tests to make sure everything works as intended;

Analysis:

Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies & return of its ROI;
Analyzing traffic sources, metrics, and patterns on all web properties;
Report on the progress of conversion optimization on a weekly and monthly basis through the delivery of key performance indicator reports and conversion test logs;

What you'll need to be successful:

Must haves:

Degree in Business/Marketing with over 3 years relevant experience
Experience with A/B testing and digital marketing campaign optimization, including advertising, User Experience, and landing page optimization
Understanding of basic website design and development and work closely with Designer and developer to optimize the websites
Comfortable with all types of content (website will primarily have straight content but we also have gay and trans videos)
Creativity
Organized person able to manage with multiple tasks at the same time

Nice to haves:

Experience in a scrum and sprint environment would be considered as an asset

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees
**In this role you may be exposed to adult content