Marketing Coordinator - Richmond Hill, Canada - TP-LINK CANADA INC.
Description
Overview:
Key Areas of Responsibility:
1.
Product Launch/Content Marketing:
- Assist in the preparation for new product launches by coordinating with product management and engineering teams.
- Download and organize product materials including images, videos, and datasheets.
- Collaborate with the B2B team to inform them of upcoming promotional activities and provide necessary materials.
- Support influencer marketing initiatives and identify opportunities for engagement on social media platforms.
- Proofread all marketing materials for accuracy and consistency.
- Assist in uploading marketing materials to partner portals and deploying eBlasts to various channels.
- Gather performance data and assist in updating marketing decks with relevant information.
2. Webinars (Internal/External)
- Coordinate with relevant teams to schedule and prepare for webinars.
- Update webinar platforms and promotional materials.
- Assist in budget approval for paid advertisements and contest prizes.
- Deploy promotional materials and reminders to attendees.
- Manage postwebinar activities including sharing resources, recording signups, and sending leads for followup.
3. OCNA Training (Internal):
- Assist in organizing and scheduling training sessions, including venue booking and equipment preparation.
- Coordinate with instructors and update promotional materials.
- Manage logistics during training days and handle postevent activities including feedback collection and performance analysis.
Internal VAR Product Training:
- Support in scheduling training sessions and updating promotional materials.
- Assist in organizing logistics for training days and postevent followups.
4.
Trade Shows & Networking Events:
- Coordinate staff representatives' travel arrangements and prepare necessary materials for events.
- Update promotional materials and deploy preevent marketing campaigns.
- Manage promotional activities during events and gather performance data for analysis.
- Handle postevent activities including lead followups and uploading data to tracking systems.
5.
Distributor Marketing Activities:
- Assist in preparing monthly promotional flyers and coordinating with product management and distributor teams.
- Deploy promotional materials to distributor teams and facilitate communication of promo details.
- Support in paid distributor marketing initiatives including web banner advertisements and webinar promotions.
6.
Website Content Management:
- Collaborate with the marketing team to plan and execute website updates, including product launches, promotions, and content additions.
- Ensure website content is uptodate, accurate, and aligned with brand guidelines.
- Monitor website performance and user experience, identifying areas for improvement and optimization.
- Conduct regular audits to ensure website functionality, including links,
- Utilize web analytics tools such as Google Analytics to track website traffic, user behavior, and conversion metrics.
- Generate regular reports on website performance, highlighting key metrics and trends.
- Provide insights and recommendations to inform strategic decisions and improve website effectiveness.
- Assist in the creation, editing, and publishing of website content, including blog posts, articles, and product descriptions.
- Maintain content calendars and schedules to ensure timely publication and refresh of website content.
Qualifications:
- Bachelor's degree in Marketing or related field preferred.
- Strong organizational and multitasking abilities.
- Excellent communication skills, both written and verbal.
- Proficiency in Microsoft Office Suite and familiarity with marketing tools such as Mailchimp and webinar platforms.
- Ability to work effectively in a fastpaced environment and collaborate with crossfunctional teams.
This position offers valuable hands-on experience in marketing execution and provides an opportunity to contribute to the success of our product launches and marketing initiatives.
Job Types:
Full-time, Permanent
Pay:
From $50,000.00 per year
Benefits:
- Company events
- Dental care
- Extended health care
- Life insurance
- Onsite parking
- Paid time off
- Vision care
Flexible Language Requirement:
- French not required
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus pay
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 1 year (preferred)
Language:
- English (preferred)
Work Location:
In person
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