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    Virtual Design Specialist - Montréal, QC, Canada - Boutique La Vie En Rose

    Boutique La Vie En Rose
    Boutique La Vie En Rose Montréal, QC, Canada

    1 week ago

    Default job background
    Description
    For years now, we've been designing lingerie and swimwear for everyday living.

    Because we want women around the world to look and feel their bestWe're a proudly local company with more than 4,600 employees and more than 287 stores across Canada and in 19 countries around the globe (100 stores).

    For years now, we've been designing lingerie and swimwear for everyday living.

    Because we want women around the world to look and feel their bestWe're a proudly local company with more than 4,600 employees and more than 287 stores across Canada and in 19 countries around the globe (100 stores).


    Flexible hours;
    Hybrid work from home schedule (head office);
    Being part of a family-owned business committed to the community;
    Performance bonuses (in-store sales or management position);

    Dayforce Wallet (pay on demand: you'll be able to access a portion of your pay as soon as your shift ends).

    For full-time employees:

    Under the supervision of the Director, Digital Acquisition, the SEM Specialist will be responsible for the development, creation, follow-up, and optimization of digital marketing campaigns on various media for La Vie en Rose and Bikini Village.

    Implement media planning and integrate acquisition strategy.
    Contribute to the development of customer acquisition KPIs, strategies and campaigns.
    Create, coordinate, and manage customer acquisition strategies and campaigns on search engines and social media.
    Optimize campaign content to maximize campaign performance.
    Contribute to planning between internal and external teams.
    Research and analyze keywords in collaboration with the SEO Specialist to target the best PPC strategies.
    Analyze campaign performance and write analysis and recommendations related to campaigns to improve ROI and ROAS.
    Conduct marketing intelligence on online advertising and analyze competitors' websites to identify opportunities for improvement.
    Create weekly and monthly reports indicating efforts, impact on SEO, SEM, and social media performance.
    Collaborate on various digital projects.
    Bachelor's degree in marketing, e-commerce or equivalent;
    A minimum of 5 years managing and optimizing digital marketing campaigns and advertising on search engines, social media and digital platforms (SEM);
    Management of SEM campaign set-up (GoogleAds, Facebook and Instagram, Bing, LinkedIn and more) ;
    Bilingual, both spoken and written (The person will have to set up SEM campaigns for our stores across Canada) ;
    Knowledge of best practices in e-commerce and digital marketing, SEM and SEO;
    Experience in retail and e-commerce (asset);
    Ability to manage several projects simultaneously;
    Facebook Ads and Analytics;
    Instagram, Tik Tok, Pinterest, YouTube, and LinkedIn;
    The information on this site is for information purposes only and is not intended to have legal consequences.
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