Publicist (Part-time) - Surrey, Canada - Scrubbi
Description
Scrubbi, a leading cleaning company in Canada, seeks a dynamic Publicist to join our team. We're more than just a cleaning company - we're an agent of change.We aim to transform the narrative surrounding women and domestic responsibilities, helping them reclaim their time and sanity by presenting a guilt-free cleaning solution.
If you're someone who can tap into the heart of stories that need telling, we invite you to be a part of our journey.
Position:
Publicist
Location:
Onsite at Surrey, BC
Reports To:
Vice President - Marketing & Sales
Key Responsibilities:
Stakeholder Engagement:
- Develop and maintain longterm relationships with diverse stakeholders: From mum microinfluencers and bloggers to experts in mental health and wellness, ensuring our brand resonates with their audiences.
- Engage businesses that align with our mission of enhancing women's mental health and securing collaborative opportunities.
- Foster connections with local and national news agencies to ensure Scrubbi's voice is prominently featured in relevant discourse.
Narrative and Content Development:
- Design and implement compelling storylines that underscore Scrubbi's mission, tailored to the interests and needs of various stakeholders.
- Ensure all content is in line with the latest SEO best practices to boost our online presence.
Outreach Initiatives:
- Initiate and execute innovative outreach campaigns, effectively pitching our story to prospective partners and influencers to further our reach and impact.
- Strategically approach potential partners through personalized communications, including cold calls.
Recognition & Awards:
Performance Analysis:
- Regularly assess media coverage and communication strategy outcomes, adjusting our tactics based on feedback and performance metrics for continued growth and effectiveness.
Qualifications:
- Bachelor's Degree in Public Relations, Communication, Journalism, or a related field.
- 5+ years of experience in public relations, with a significant focus on content creation and stakeholder engagement.
- Proficient understanding of the societal pressures women face regarding household duties.
- Stellar writing, editing, and verbal communication abilities.
- Proven success in developing and fostering relationships within key sectors, especially those that cater to women's mental health and wellbeing.
- Mastery in crafting SEOoptimized content for diverse digital platforms.
- Comprehensive knowledge of the Canadian media ecosystem and a network of industry contacts.
- Demonstrable experience in working with tech startups or a keen understanding of the tech scene in Canada.
- Resilience, adaptability, and a solutionoriented mindset.
Job Types:
Part-time, Permanent
Salary:
$24.00 per hour
Benefits:
- Casual dress
- Company events
- Discounted or free food
- Onsite parking
- Paid time off
Schedule:
- Day shift
- Monday to Friday
- No weekends
Work Location:
In person
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