Manager, Product Innovation - Delta, Canada - Pure Sunfarms Corporation

Pure Sunfarms Corporation

Verified Company

Delta, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Overview:

Driven by a love of plants, Pure Sunfarms is one of Canada's largest, single-site, licensed producers of high-quality, greenhouse-grown cannabis based in BC's Fraser Valley (Delta).

We are proud to bring together individuals from a wide breadth of industries, backgrounds, and experiences, and promote a culture of belonging where everyone can truly be themselves - in every form of expression that is natural to them.

This is our priority and guiding light at Pure Sunfarms, driving our uncompromising approach to quality and success within the Canadian recreational cannabis market.

We believe our differences are our strengths, letting us look at cannabis in a whole new light.

As part of Brand & Product Innovation team at Pure Sunfarms, this position will be responsible for developing and executing an insight-driven, consumer-focused product innovation pipeline.

From concept development to bringing products to life, this role will require strong collaboration with cross-functional partners, an entrepreneurial spirit to move quickly, the ability to problem solve, strong critical thinking, comfortable navigating complex situations, and above all a passion for creating products that resonate with consumers.

Essential Functions:

Trends and Market Management
Develop a strong understanding of trends, the industry, competitive landscape brands, and products to uncover consumer insights that translate into white space opportunities and growth
Ongoing identification of key consumer insights, preferences and behaviours through various approaches, both within the industry and in other industries.

This could include but not limited to:
sales insights, in field insights, desk top research initiatives, and qualitative and quantitative research methods
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Product Ideation & Development

Input into product strategy across portfolio and pipeline that aligns with the brand vision across multiple brands and company goals
Champion new product opportunities across multiple categories for optimal inmarket performance, from concept ideation, design and development.
Identify, mitigate and solve and potential roadblocks to launch the product
Lead evaluation of postlaunch success inmarket
Act as a gatekeeper across key project milestones for product development, feasibility and viability

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Strategic Partnership

Engage with crossfunctional teams to develop product concepts for launch in highly regulated industry
Ensure high levels of stakeholder engagement and communication is maintained throughout the product launch process
Manage team outcomes as they pertain to achieving innovation milestones and timelines

Other Duties:

At Pure Sunfarms, we are all growers at heart.

Our plants and processes require in-person care and attention to ensure we're bringing the best our plants and people have to offer to our consumers.

This means other duties may arise since we work together to ensure we support all business activities - seed to sale.

This role is hybrid, which requires you to work on-site a minimum of three days per week in a role that provides core support functions to the business

Your Brand, Your Story:

We already know you love working on branding and product, but we want to know more about your strengths.

You're good at the following:

Bachelor of Business Administration/Commerce; Marketing an asset
5+ years of experience in product innovation OR category management (CPG)
Strong strategic thinker with a passion for leveraging consumer trends and insights into brandlead product innovation from concept development to positioning
Critical thinker and able to solve complex problems independently
Strong business acumen, and has experience working with crossfunctional teams
Strong understanding of when to bring in crossfunctional teams
Solutions oriented and results driven
Ability to move from strategic thinking to execution seamlessly
Strong entrepreneurial mindset, selfstarter and selfmotivated to deliver and adapt in a dynamic and fastpaced environment
Exceptional attention to detail and ability to find solutions for complex issues
Strong prioritization skills and is able to manage multiple projects at any given time and at various stages of development
Proven ability to clearly and concisely communicate complex information to a variety of stakeholders and effectively lead crossfunctional teams through multiple projects
Strong analytical skills and financial acumen to develop and/or support business cases, including P&L analysis, pricing and category analysis
Cannabis industry experience. Legal cannabis industry experience is an asset
Experience in CPG, pharmaceuticals or other regulated industry is an asset
Familiarity with Health Canada Cannabis Regulations and CFIA is an asset
Experience working in a startup environment an asset
Champions Pure Sunfarms' H.E.A.R.T values and competencies
Must have the ability to obtain