Digital Marketing Manager - North York, Canada - METAL PRO BUILDINGS

Description

Are you a talented and experienced Digital Marketing Manager looking for an exciting opportunity to drive growth in the Real Estate industry? Look no further Metal Pro Buildings, a top-rated company distributing prefabricated steel building products across Canada and the United States, seeks a passionate and results-driven individual to join our team.

As the Digital Marketing Manager, you will play a pivotal role in developing and implementing marketing strategies that align with our company's objectives and contribute to its overall success.

At Metal Pro, we are committed to investing heavily in our marketing promotions and advertising efforts, allowing you to learn from real-world situations and receive valuable feedback to help you grow and improve rapidly.

As a part of our team, you will have the stage to showcase your skills and expertise, significantly impacting our company's growth.

We are looking for a Digital Marketing Manager who has reached a certain point in their career, possessing the knowledge and experience to produce results, and who desires to take their skills to the next level.

If you are a highly skilled, motivated, and ambitious professional seeking to join a successful and growing team, we encourage you to apply.

As the Digital Marketing Manager, you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms, focusing on promoting the company's world-class products.

• Bachelor's degree in marketing, business administration, or a related field (advanced degree preferred).
• Proven experience as a Marketing Manager or similar role, with a track record of successful marketing campaigns and business growth.
• Indepth knowledge of marketing principles, strategies, and best practices across both traditional and digital channels.
• Strong analytical skills and the ability to interpret data to drive informed marketing decisions.
• Proficiency in marketing automation platforms, CRM systems, and digital analytics tools.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with crossfunctional teams and senior management.
• Demonstrated leadership abilities and experience in managing and developing a marketing team.
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

• Conduct thorough market research and analysis to identify key market trends, customer insights, and competitor activities.
• Collaborate with senior management to define marketing objectives, target audiences, and positioning strategies.
• Develop comprehensive marketing plans and budgets, incorporating various channels and tactics to achieve business goals.
• Monitor marketing campaign performance, analyze results, and make datadriven recommendations for continuous improvement.

• Establish and maintain a strong brand presence, ensuring brand consistency across all marketing channels and materials.
• Develop brand guidelines and ensure adherence to brand standards in all marketing initiatives.
• Manage the company's online and offline brand reputation and ensure a positive brand image.

• Monitor website analytics, track KPIs, and optimize digital campaigns to maximize online visibility, traffic, and conversions.
• Stay updated on emerging digital marketing trends and technologies, identifying opportunities for innovation and growth.

• Lead the planning, development, and execution of integrated marketing campaigns across various channels.
• Collaborate with internal teams and external vendors/agencies to develop creative assets and marketing collateral.
• Monitor campaign performance, track ROI, and adjust strategies to optimize campaign effectiveness.
• Prepare and submit weekly, monthly, quarterly, and yearly reports and consistently track our progress toward revenue goals.

• Identify target customer segments and develop strategies to attract and acquire new customers.
• Implement customer retention programs and initiatives to drive customer loyalty and repeat business.
• Leverage customer insights and feedback to enhance customer experiences and refine marketing strategies.

• Provide leadership and guidance to the marketing team, fostering a collaborative, highperformance culture.
• Set clear goals and expectations, conduct performance evaluations, and identify opportunities for professional development.
• Collaborate with crossfunctional teams, including sales, product development, and creative, to ensure alignment and synergy in marketing efforts.